AI in image editing: benefits and challenges for professionals and amateurs

In recent years, artificial intelligence (AI) has transformed the way we interact with technology in many areas.Between 2020 and 2023, AI adoption by Latin American companies increased from 58% to 71%, according to the report study Exploring AI as a driver of change at the Latin American digital frontier, conducted by NTT Data and MIT Technology Review. 

AI is being integrated into a variety of business processes, including image editing, with impressive results.Automating repetitive and complex tasks such as removing photo backgrounds, color correction and applying filters translates into greater efficiency and quality in editing.I image editing tools become more accessible to a wider audience, democratizing access to advanced editing techniques. 

In addition, it allows new forms of creativity, offering features such as generating realistic backgrounds, automatically enhancing images and creating special effects that would be difficult to do manually. Automation of these processes can also significantly reduce operating costs, making image editing more cost-effective for professionals and amateurs. This is especially relevant in digital marketing and social media, where powerful images are crucial. 

AI offers numerous advantages, especially for novice entrepreneurs.In the area of visual creation, the use of tools with AI features allow you to turn ordinary images into high-quality professional material. Thus, small businesses can create custom designs for their social networks and sales materials, saving time and resources and achieving impressive results. 

The application of AI in photo editing also brings environmental benefits, because creating digital backgrounds saves natural resources and reduces CO2 emissions study published in Nature in February 2024, it revealed that AI imaging emits between 310 and 2,900 times less carbon dioxide compared to traditional photography.However, it is important to recognize that the AI industry as a whole is increasingly demanding energy supply, which represents a necessary balance to maximize the environmental benefits of this technology. 

In Brazil, the willingness to adopt new technologies is evident. The dating app market, for example, reflects this trend. Data from Norton's Cybersecurity Insights Report 2024, indicate that 69% of Brazilian dating app users are interested in using AI to write catchphrases and 67% to improve their photos.This willingness to adopt AI in areas as personal as online dating indicates an openness to explore its advantages. 

Excessive use of AI can lead to manipulation of images with unrealistic and possibly misleading representations, affecting people's self-esteem and perception of beauty.Privacy is also a concern, as many applications can collect and store users' personal data, making them vulnerable to cyber attacks.The security of this data should be a priority, and companies should ensure the protection of users' confidential information. 

Therefore, it is essential that AI is used with caution and ethics. Companies should adopt transparent and responsible practices, ensuring that technology benefits society as a whole. This includes clear guidelines on image editing, strict protection of user privacy, and consideration of the socio-economic impact of automation. 

AI is shaping the future of image editing in Latin America by offering powerful tools that transform the user experience.As more companies and individuals embrace this technology, we can expect constant innovations and improvements in our society.