In recent years, e-commerce has evolved from being a complementary alternative to becoming one of the main sales channels in Brazil and worldwide. The COVID-19 pandemic significantly accelerated this shift, driving consumers to adopt digital as their primary form of consumption. What was once a trend became a necessity and is now a well-established habit.
Brazilian e-commerce has been recording annual growth. According to ABComm data, the sector grew by 10.5% in 2024, reaching a revenue of R$ 204.3 billion. This result reflects consumers who are more accustomed to digital, advancements in logistics, and the emergence of new players in the market.
Moreover, growth has not been limited to traditional retail. Niches such as food, beverages, pet shops, pharmaceuticals, and even vehicles have gained prominence online. Mobile commerce (m-commerce), for example, now accounts for over 70% of transactions, driven by lighter and more intuitive apps.
Currently, the focus of e-commerce is on providing an increasingly seamless, personalized, and integrated shopping experience across physical and digital channels. Terms like omnichannel, express delivery, AI-powered chatbots, and automated repurchasing are part of the strategy for companies looking to remain competitive.
Another major competitive advantage has been the intelligent use of data. Browsing behaviors, purchase histories, and consumer preferences are constantly analyzed for personalized campaigns and more accurate inventory management. This requires an increasingly connected technological infrastructure between front-end systems (online store) and back-office operations.
Projections for the coming years indicate an even more technology-driven and consumer-centric evolution. According to ABComm, Brazilian e-commerce is expected to surpass R$ 250 billion in revenue by 2027, driven by initiatives such as: integration with global marketplaces; intensive use of Artificial Intelligence and Augmented Reality; instant payments via Pix and digital wallets; logistics advancements with drones and smart lockers; and the expansion of social commerce (sales on social networks).
Thus, companies that fail to quickly adapt to new technologies and consumer behavior risk becoming obsolete. Given this complexity and scalability, it becomes evident that a robust back-office system is no longer optional—it is essential. It ensures that the entire operation runs efficiently, predictably, and securely.
Additionally, ERP enables real-time inventory management across multiple channels, automates order control, invoices, deliveries, and returns, integrates with CRMs, marketplaces, and logistics platforms, and provides dashboards with strategic data for decision-making. All these aspects help maintain fiscal and regulatory compliance—essential for sustainable growth.
The expansion of e-commerce is an irreversible and constantly evolving phenomenon. If the future of retail is digital, the success of this journey is directly linked to the operational intelligence behind the screens. Investing in a robust, integrated, and scalable back-office system ensures that the promise made to the consumer on the storefront is fulfilled with excellence in delivery.
