In recent years, e-commerce has transitioned from a complementary alternative to establishing itself as one of the main sales channels in Brazil and worldwide. The COVID-19 pandemic significantly accelerated this shift, driving consumers to adopt digital platforms as their primary means of consumption. What was once a trend has become a necessity and is now a well-established habit.
Brazilian e-commerce has been recording annual growth. According to data from ABComm, the sector grew by 10.5% in 2024, generating revenue of R$ 204.3 billion. This result reflects a consumer base more accustomed to digital channels, advancements in logistics, and the emergence of new market players.
Moreover, growth has not been limited to traditional retail. Niches such as food, beverages, pet supplies, pharmaceuticals, and even vehicles have gained prominence online. Mobile commerce (m-commerce), for instance, now accounts for over 70% of transactions, driven by lighter and more intuitive apps.
Currently, the focus of e-commerce is on providing an increasingly seamless, personalized, and integrated shopping experience across physical and digital channels. Terms such as omnichannel strategy, express delivery, AI-powered chatbots, and automated repurchasing are part of the strategy for companies aiming to remain competitive.
Another significant competitive advantage has been the intelligent use of data. Browsing behaviors, purchase histories, and consumer preferences are continuously analyzed to create personalized campaigns and more accurate inventory management. This requires an increasingly connected technological infrastructure between front-end systems (online store) and back-end operations (backoffice).
Projections for the coming years indicate an even more technology-driven and consumer-centric evolution. According to ABComm, Brazilian e-commerce is expected to exceed R$ 250 billion in revenue by 2027, driven by initiatives such as: integration with global marketplaces; intensive use of Artificial Intelligence and Augmented Reality; instant payments via Pix and digital wallets; logistical advancements with drones and smart lockers; and the expansion of social commerce (sales via social networks).
Thus, companies that fail to adapt quickly to new technologies and consumer behavior risk becoming obsolete. Given this complexity and scalability, it becomes evident that a robust back-end system is no longer optional—it is essential. It is responsible for ensuring that all operations run efficiently, predictably, and securely.
Furthermore, an ERP enables real-time inventory management across multiple channels, automates order control, invoices, deliveries, and returns, integrates with CRMs, marketplaces, and logistical platforms, and provides dashboards with strategic data for decision-making. All these aspects help maintain fiscal and regulatory compliance—an essential factor for sustainable growth.
The expansion of e-commerce is an irreversible and constantly evolving phenomenon. If the future of retail is digital, the success of this journey is directly linked to the operational intelligence behind the screens. Investing in a robust, integrated, and scalable back-end system ensures that the promise made to the consumer on the storefront is fulfilled with excellence in delivery.
