Digital branch 'opportunity for business expansion in the digital market

I share with you a conviction I hold: the importance of having a digital branch for the success of any company. But, before presenting my concept of a digital branch, I need to clarify what a headquarters is and what a branch is. So, let's go:

In the traditional concept, the headquarters is the main seat of a company, where strategic decisions, central administration, and main operations are concentrated. The branch, on the other hand, is an extension of the headquarters, operating in a different location, but under the direction and control of the headquarters. The branch carries out company activities, but does not make independent strategic decisions. In summary: the headquarters commands, the branch executes. Having presented this concept, what then is the “digital branch”?

A digital branch is the extension of your expertise in the online environment. It is the opportunity to take your knowledge, product, or service to the digital market, reaching new audiences and expanding your possibilities. In other words, the headquarters, you/your knowledge and business offline, commands and directs your digital branch, that is, your online business based on knowledge or expertise.

We observe a growing movement of professionals and companies migrating to digital. Here I will talk a little more about the knowledge-based digital branch bias. Many seek to create online courses or mentorships to generate new revenue, but it is fundamental to understand that digital presence should be seen as a complete business strategy.

It is necessary, first of all, to understand the difference between digital marketing and digital market. While the first refers to actions to promote your brand online, the second represents the broad environment where all these actions take place.

And what are the advantages of investing in a digital branch?

• Reduced costs: the maintenance of an online business is considerably lower compared to a physical structure.
• Audience expansion: the reach of your brand and message becomes exponential.
• Generation of new revenue and opportunities: the offering of online products and services, in conjunction with marketing strategies, opens doors to new revenue streams and brand consolidation.

But why is the digital market so important? Data from the DataReportal portal reinforce this need:

• 86.6% of the Brazilian population uses the internet.
• The average daily browsing time is 9 hours and 13 minutes per user.
• 94.5% of users perform online searches monthly.
• 60.9% look for information about brands and products on social media.

Based on these numbers, the importance of positioning oneself in the digital market becomes clear.

But how, in practice, to apply the concept of a digital branch?

An experienced dentist, for example, can share their knowledge online through courses or consultancies. With this, they generate new revenue, consolidate their authority in the market and, more importantly, contribute to the growth of the area as a whole. Their students, with their new knowledge, will also achieve better results, creating a virtuous cycle of development in the market.

The possibilities are numerous, regardless of the field of activity. If you haven't yet explored the potential of the digital market, it's time to create your digital branch and expand your horizons!

So, ready to create your digital branch and expand your business?