Black Friday is one of the most anticipated dates for Brazilian consumers, who seek significant discounts and great deals on home appliances, electronics, and technology items. To meet the high demand, companies need much more than just good promotions: it's crucial to have an efficient distribution strategy that encompasses different channels and formats. In the current scenario, having a presence in a variety of retailers, with both physical stores and online platforms, is not only a competitive advantage, but a necessity.
Today's consumer is a hybrid: they research online but may prefer to pick up in-store, or vice versa. By establishing a presence in both major online retailers and brick-and-mortar stores, brands can reach different consumer profiles and offer flexibility in the purchasing journey.
The distribution strategy must be designed to ensure products arrive quickly, are available in all regions, and offer convenience. Relying on strong digital retail partners, such as large marketplaces, allows you to reach a broad and diverse audience. At the same time, a presence in physical stores strengthens the experience for those who still prefer direct contact with products and in-person service.
Furthermore, there are also consumers who value the hybrid purchasing model: ordering online and picking up at a physical location. This combination has grown exponentially, as it reduces wait time and shipping costs, in addition to being an excellent opportunity to boost additional sales at the pickup point. According to Euromonitor International, it is predicted that by 2025, physical stores will account for up to 82% of total sales. One of the main reasons is the immediate desire to see and hold the product in person.
Therefore, for a company to be ahead of the curve this Black Friday, it's essential to have a robust distribution strategy in place, both digitally and physically. This ensures that customers are served efficiently and quickly, transforming the shopping experience even more satisfying, offering convenience and quality at every stage of the customer journey.
