A report from Hubspot's The Ultimate List of Email Marketing Stats for 2022 shows that email marketing generates 42 dollars for every dollar invested.This represents an ROI of 4,200% and that the methodology is more alive than ever.
Amid the bombardment of social networks and influencers, many companies are rediscovering the power of a well-crafted email campaign. But how is this tool, seen by some as outdated, resurfacing and gaining relevance in digital marketing strategies?The answer lies in personalization and the use of artificial intelligence.
With CRM and automation tools becoming more sophisticated, brands can create highly targeted campaigns, improving customer experience and increasing the chances of conversion.These features allow businesses to use consumer data to send messages at the right time, with more relevant content.
Personalization and the key to success
In a saturated digital landscape, personalization has become the main differentiator for organizations. AI tools are able to analyze user behavior and send messages tailored to each profile.From the subject of the email, even content and offers can be adjusted to attract attention and generate engagement.
For example, by observing a customer's behavior, such as their previous purchases or demonstrated interests, a clothing store can send out unique promotions, increasing the chances of conversion. This personalization not only improves results, but also strengthens the relationship with consumers.
Perfect timing
Another crucial factor in email marketing success is the timing of sending. With millions of emails being triggered every minute, timing can make all the difference. Digital resources can identify the most likely times for recipients to open and interact with messages.
By analyzing the time customers usually open their emails or carry out shopping activities, brands can schedule their campaigns for the “momento ideal”.
Relevant content: one cuts way to engagement
In addition to good timing, email content is of utmost importance. Useful information, exclusive offers and engaging content capture and keep the attention of respondents. Segmentation also allows companies to create targeted projects, offering exactly what each group of customers wants.
The future of email marketing
The truth is that email marketing is far from outdated. Along with the market, it has evolved and, with the help of new technologies, has potentiated itself as a powerful resource.
With a well-planned approach focused on consumer needs, the strategy will continue to be responsible for highlighting companies in the digital environment. The phoenix has returned.
