Disruptive, business ecosystem seeks space to foster sustainable retail growth

Some time ago, an article signed by McKinsey directors reported that in light of the unprecedented disruption in the sector, the measures that a retailer takes today can determine whether it will spend the next 20 years as a leader or laggard, making a direct allusion to the business ecosystem. A model that gradually Brazilian retail is becoming familiar with at a still low speed that, sometimes, can even scare because of the constant and agile transformations we are living through.

One thing is certain, consumers are not researching as they used to and abandon brands without thinking twice. Practicality, sustainability and agility are the ball of the time, no doubt. McKinsey research shows that consumers are willing to buy adjacent services from retailers. For a long time, for example, Walmart offers financial services and Amazon has been making inroads in the health area. Already the main pet shop retailers, such as Petco, are providing veterinary, food and grooming services. In Brazil, we have good examples with Tramontina, Multfer and Casa Teruya, which have transformed their operations from the business. 

The business ecosystem plays a key role in expanding a store, offering support, opportunities and resources that can drive sustainable growth. Participating in this model allows a company to reach new markets and consumers that otherwise could be inaccessible. This is particularly relevant in online platforms and marketplaces, where millions of consumers are active daily.

Many business ecosystems provide valuable networking opportunities and strategic partnerships. This connection with other entrepreneurs, suppliers, investors and industry experts can open doors to collaborations that benefit the growth of the company, whether through new products, complementary services or geographic expansion.

In a competitive and dynamic market, being part of a business ecosystem allows the retailer to keep up with trends and adapt quickly to market changes.This includes the adoption of new technologies, innovative marketing strategies and adjustments in the product offering according to consumer demands.

As it turns out, this expansion of the Brazilian retail business ecosystem not only provides more options for consumers, but also creates a competitive environment that encourages innovation and continuous improvement of the services and products offered. As the market continues to evolve, new opportunities and challenges are expected to emerge, further shaping the future of retail in Brazil.