Whose is “culpa”?Gen Z, Y, X or Baby Boomers?

By the end of 2025, Generation Z ' in between 1997 and 2012 'WILL represent 27% of the global workforce, according to data from Zurich Insurance and the World Economic Forum. 86% of young people of this generation say that having a sense of purpose is essential for their professional satisfaction, according to Deloitte research. And more: 70% said that they prioritize companies with ethical values 8ennET even if it means earning less. On the other hand, turnover between the professionals of Gen 4 1 and 4 T13 say the average of them (13rd Millenn3 is observed among them, the (13rd and the average Y3rd of them) say 13rd the average (13rd of them, the TP3rd of the TP3rd of them, the T1st).

The difference in values compared to previous generations demonstrated in surveys is stark. If Baby Boomers and part of Millennials valued stability and long years in the same company, studies indicate that Gen Z prefers autonomy, flexibility and social impact. The hybrid model and remote work, for example, became a reality: 72% of young people have already left, or considered leaving, companies that did not offer this freedom. 

Reginaldo Boeira, president of KNN Group, which brings together 12 companies and leads a team of more than 16 thousand employees, many from Generation Z, as well as several entrepreneurs from other generations, believes that the challenge is to understand the changes. “I am adept at the most humanized management model, based on dialogue and active listening between generations to find a point of balance and the best” direction, he says.

Reginaldo encourages employees, franchisees and managers to understand all generations and their profiles so that there is an effective and positive business transformation and that reflects on a common good, personal and business.“There is a behavioral difference between generations that are challenging for both parties, both to the entrepreneur, generations before Z, and the young person who is entering the career, however, in the same way, one needs the other. The most important thing is to have this collective awareness and the promotion of constant dialogue. It is also important to emphasize that each person is unique and that you can not explain someone by their age, but rather evaluate the intention to make a difference and make a difference.

”There is no right or wrong part in this “history”, no one is to blame. There are countless entrepreneurs who have achieved success through many challenges and at the same time have numerous yearnings.If younger generations understand that there is a human being behind the employer, they could use more the sense of purpose and understand that sustainability can also be exercised through empathy. On the other hand, there are countless young people of Generation Z with an incredible talent wishing to find their space and learning. Similarly, the other generations can use the profile directed to stability and maturity conquered to contribute.In addition to the responsibilities of the entrepreneur to understand the new generation, there is also the new generation of the new generation, there is also the new generation of the other generation.

The frank conversation, the union, trust and sense of responsibility of the parties are fundamental points for progress and the” balance, he says.