If you want to expand your business in 2025, know that e-commerce can bring excellent results. According to data released by the Brazilian Electronic Commerce Association (ABComm), e-commerce is expected to grow even further this year, generating a total of R$224.7 billion in revenue. If this forecast becomes a reality, Brazil will be in its eighth consecutive year of sector growth – demonstrating a very positive outlook and ample room for business establishment and prosperity. This is provided that key strategies and trends are followed to achieve this goal.
In recent years, many initiatives have been gaining prominence in the country, attracting significant investment from companies in their online platforms. These initiatives are essential to stay ahead of the curve in this massive e-commerce marathon. Understanding them in depth is crucial to understanding which one makes the most sense for your needs and objectives, allowing you to explore the sea of opportunities offered by the digital environment.
For those who don't have extensive knowledge of more advanced strategies in this universe, entering marketplaces is an excellent way to begin this journey. They are excellent spaces to showcase your products to an audience that generally searches for more common items, which could almost be called "commodities" these days; and they already have the intention to purchase. On these channels, it's important to strive for good communication within the platforms, answer potential customers' questions, and maintain a good rating to ensure high sales and reliability.
Another very interesting movement already established in other countries but not yet fully explored here is live commerce, which is the use of live audiovisual broadcasting tools to sell products. This model was already widely seen in other formats, such as the famous Shoptime, which was always live with salespeople showcasing various products and promotions.
Within the digital realm, however, we still don't see this strategy being used widely, something that could be further explored by various brands and establishments – whose key to success that will make it work and bring exceptional results will be the tripod of humanization, connection and transparency that will be transmitted to the consumer.
Partnering with influencers also tends to be a great way to boost e-commerce sales this year, directing more assertive communication focused on a specific target audience and "loyal followers" of that public figure. If you don't have a large budget to invest in these more famous people, one point worth considering is hiring micro-influencers, which can be a move within this larger "game" that can boost people who are definitely your target audience, at relatively lower prices.
Based on the strategies presented above, it's important to understand the pros and cons of each to understand which best aligns with your business model and is viable within your current economic and organizational structure. Instead of developing mass marketing plans, targeting campaigns to an audience with a strong interest in your store's products can increase conversion rates, while also facilitating the use of influencers and reducing paid media spending.
Finally, it's crucial to understand that increasing your orders and customers is pointless if your company doesn't already have an infrastructure that supports an aggressive increase in order volume and after-sales service to meet customer needs in special circumstances. To scale your e-commerce business, consider the points and tips highlighted above, which will certainly guide you on a promising path to achieving fantastic results in this online world.
