Nowadays, betting on the cloud is no longer an option, it is a necessity for any company that wants to remain relevant in the market. More than a technical choice for IT infrastructure, the cloud can be the great engine of business transformation, giving much more agility both in day to day and in the launch of innovations.
It is no wonder that the cloud services market in Brazil should grow more than 20% per year, according to Brasscom (Brazilian Association of Information and Communication Technology Companies). This growth shows how strategic it is to adopt a cloud-first approach, especially for companies that were not born digital and need to run after the loss.
The challenges of migrating to the cloud
Traditional companies still face some difficulties when migrating to the cloud. Unlike startups, which already start their operations in the cloud, these organizations need to deal with old systems, cultural changes within teams and concerns about regulations such as the LGPD (General Data Protection Law). In addition, there is always the pressure to show rapid results, which can make migration even more challenging.
The benefits are clear: a Gartner survey showed that Brazilian companies that adopted the cloud-first strategy had an increase of up to 35% in operational efficiency and reduced costs by up to 30%. Not to mention the flexibility that the cloud offers, allowing companies to adjust their resources according to demand, without wasting investments.
To start this transition on the right foot, it is essential to make a diagnosis of the current infrastructure, understanding what needs to be migrated first. The choice of cloud service provider is also a crucial step, since the Brazilian market has several options.Inclusive, many companies opt for a hybrid or multicloud approach to gain more security and flexibility.
One of the most important points when migrating to the cloud is security. According to Fortinet data, 54% of Brazilian companies that adopt cloud-first environments reinforce their protection policies, including encryption, real-time monitoring and predictive threat analysis.
What about the cost? Despite the initial investment, the cloud pays off fast.A McKinsey study showed that companies that adopted the cloud-first strategy recovered the investment in less than two years, which is an excellent result by Brazilian standards.
Cloud-first strategy is a competitive differentiator for any company that wants to stay ahead.With good planning, proper choice of suppliers, focus on digital security and empowering teams, organizations not only reduce costs and gain efficiency, but also prepare for an increasingly challenging and dynamic digital future.


