Five technology trends for 2025

If living in the technology era once seemed distant, today we see how essential new technological resources are in the daily operations of organizations. It is no wonder that, according to the Digital Transformation Index Brazil 2023, produced by PwC Brazil, 69% of companies expect increased operational efficiency primarily due to advances in digital transformation.

The survey data aligns with the current digitalization phase companies are experiencing. As proof, the study also indicates that 12% of organizations have invested in forming new areas dedicated to digital and innovation, as well as prioritized specialists in infrastructure management, cloud solutions, and process automation.

The digital transformation movement is certainly set to continue. Therefore, it is essential for companies to stay attentive to new trends and seek to implement them in order to achieve better performance and competitive advantage in the face of management challenges. And, considering that 2025 has just begun, I highlight here five trends that must be included in this year's strategic planning:

1. Generative Artificial Intelligence: This will undoubtedly remain a strong trend. According to the study "The Economic Potential of Generative AI," conducted by McKinsey in 2023, this technology is estimated to add between US$ 2.6 and US$ 4.4 trillion per year to the global economy, increasing the total impact of AI by 15% to 40%. Furthermore, it is predicted that this technology will automate half of all jobs between 2040 and 2060—with expectations that this shift could be accelerated by up to 10 years. All these projections demonstrate the significant impact and importance of integrating its use into the company's daily operations.

2. Edge Computing: Data management is among the top priorities for organizations. As such, Edge Computing is a strong trend, as it involves a data architecture that processes information near where it is generated, via devices with access to IoT (Internet of Things). This mechanism further supports cloud management initiatives by providing even greater security and agility in record processing.

3. Cybersecurity: Complementing the previous topics, investing in security remains an important trend. This is because, as new technologies emerge, the risk of cyber threats unfortunately also increases. Regarding this, companies need to enhance protective measures by using solutions that allow for the early detection and elimination of potential risks.

4. Virtual Reality (VR) and Augmented Reality (AR): Several years ago, there was great market expectation regarding the metaverse; however, its adoption is still expected to occur slowly, considering that its features are still in the development stage. On the other hand, AR and VR technologies are likely to see broader adoption, given that they can be used in training, meetings, creative processes, and simulations, helping achieve more effective results and significant operational improvements.

5. Automation and Robotics: No, robots will not take over human roles, but they will be important assistants. Given the rapid increase in demands, companies have the mission to address this scenario by adopting efficient resources. Thus, robotics and automation are expected to gain prominence, considering their benefits such as reduced operational costs, increased efficiency, and faster service delivery.

All these trends share the common fact that, when applied together, they effectively contribute to organizational performance. And in the case of Generative AI, this technology has broad potential to drive business growth. As evidence of its leading role, a 2023 Accenture survey revealed that 97% of executives believe this Artificial Intelligence will have a transformative impact on their companies and industries.

Therefore, it is essential for organizations to aim to integrate such resources to simplify processes and enable faster decision-making. Certainly, this is not an easy task, as digital transformation directly impacts corporate culture. Thus, having the support of a consultancy specialized in this approach and in integrating technologies is undoubtedly an excellent strategy.

A new year has begun, and with it, new opportunities in the technology sector will emerge. In this sense, those who start preparing now will come out ahead. After all, the future does not wait—it begins today.