Black Friday is one of the most anticipated events in the commercial calendar, for both customers and businesses, promising irresistible offers and an exponential increase in sales. However, what many fail to realize is that, beyond the opportunities, this period also brings a significant increase in scams and fraud, affecting not only buyers but the companies themselves.
Although consumers are often seen as the primary victims, companies suffer profound consequences that go beyond revenue loss. A scam can tarnish a company's reputation, generate customer distrust, and significantly increase operational costs.
According to a ClearSale survey, in 2022, over 40,000 fraudulent orders were recorded during Black Friday. In 2023, the loss exceeded R$ 10 million. Another survey by Kaspersky, a cybersecurity company, reported over 30 million attacks focused on online shopping, payment systems, and banking institutions in the same year.
This scenario demonstrates that both sides are targeted by criminals.
Most Common Scams on Black Friday
With the increase in transactions and the fast-paced environment of online shopping, digital criminals seize the opportunity to carry out various types of scams. The most common include:
- Pharming: Redirects traffic from legitimate websites to fake ones, leading customers to enter personal and financial data on these pages.
- PhishingPhishing.
- : The use of fake emails or messages to steal consumer information. Companies may see their name used in attacks, damaging their reputation.PIX Scam and Point-of-Sale Terminal Scam.
: Frauds involving popular payment methods, especially those offering fast transactions and often lacking dual verification.
How to Protect Your Company
- Given this challenging scenario, it is essential for companies to adopt robust preventive measures to mitigate risks during Black Friday, such as:Strengthen Digital Security.
- : Invest in protection systems, such as SSL encryption, two-factor authentication, and constant monitoring of suspicious transactions.Educate Consumers.
- : Use your communication channels to alert your customers about fraud risks and how to identify them.Train the Team.
- : Well-trained employees are essential to quickly identify and respond to suspicious activities. Customer service should also be equipped to handle these situations efficiently.Monitor Transactions in Real-Time.
: Fraud detection tools, such as those offered by cybersecurity companies, can identify anomalous behaviors and prevent them from harming the business.
