Artificial Intelligence assistants open up new business opportunities for companies

Artificial intelligence has gone from being a futuristic idea to becoming and consolidating itself as a technology of the present and, more than that, a real competitive differential for those who know how to use it with purpose. Since ChatGPT exploded in popularity in 2023, we have seen an unbridled race for AI-enabled solutions.

While many still use it only as a chatbot, what is really shaping the future are custom AI Assistants, also called AI Agents, which represent a concrete digital transformation.

Unlike a simple automatic response system, an AI Agent is able to act autonomously, adapt to different contexts, perform tasks and make decisions based on predefined rules and objectives. These agents combine models such as GPT-4, Claude or Gemini, with business logic, prompt engineering and integration with real workflows.

It sounds technical?It might be. But that is, in practice, the difference between using AI as a hobby or as a strategic tool to transform the operation of your company.

What makes an agent work is not just the technology, but the intelligence behind its training.Creating good prompts, with clear instructions, context and purpose, has become a new professional skill and a competitive differentiator.

Companies that have understood this are already creating their own assistants with name, personality, specific functions and even memory. Some sell these agents as a service. Others use them to enhance their areas of marketing, HR, legal, service and more.

In summary, today it is already possible to create AI Agents for almost any digital task. In this sense, some sectors are emerging: Marketing & Sales: content automation, lead nurturing, campaign management. Customer service: support in real time, with empathy and personalization. HR & Legal: analysis of contracts, documents, onboarding of employees. Education: custom tutors, quizzes, adaptive feedback. Health: patient screening, medical record organization, medical chatbots. 

Because in a short time, it will not be the companies with the largest teams that will grow the most, but those that know how to automate with intelligence. The ability to create specialized agents is becoming a strategic market skill. Those who learn this now will be at an advantage. Those who ignore, risk being left behind.

It is important to emphasize that since the Industrial Revolution, technologies have always impacted the labor market, replacing, yes, professionals who have ceased to update themselves. AI follows this same path: it is not a threat to those who evolve, but an invitation to transformation. Whoever seeks to qualify to work with Artificial Intelligence, mastering its use and, especially, learning to create customized solutions, will have more space, relevance and opportunities.

It is on this principle that I base my work in my company, developing personalized assistants with strategy, architecture and prompt intelligence, to help companies gain productivity, scale and competitiveness.

Our focus is to connect technology to its real context, with solutions that make sense for the team, the job market and the moment of each organization.

And for those who work with marketing, we have excellent news, with the launch of MarketerValley, a free American AI platform focused exclusively on marketing and sales.It has already helped non-profit organizations, self-employed, students and companies of all sizes, especially small and medium, to create effective marketing campaigns. The tool is not yet available in Brazil, but will soon be launched here.

The AI Assistant revolution has already begun. Some people still do not know how to use this technology. Others use it superficially, for simple tasks and with shallow answers. There are also those who are concerned with extracting more qualified answers through well-targeted AI assistants. But the real opportunity is in those who learn to create these assistants, with personality, context and clear objectives, to provide a personalized experience and much more effective results.

The technology already exists. What is often missing is strategic vision.And that is why I write this article: to invite you to take the next step.

*Vinicius Taddone is marketing director and founder of VTaddone 
www.vtaddone.com.br