Consumer behavior is constantly changing, reflecting the changes led by technological innovations in recent years. This new phase directly influences the marketing of products over the Internet, such as the online flower market, where consumers seek increasingly personalized experiences, as well as concepts such as sustainability. Check out five trends that should shape the e-commerce of flowers in 2025.
Customization of products
The customization of items in online floriculture requires an adapted and unique service, causing the feeling of exclusivity and belonging in the consumer. This step involves from the possibility of creating personalized arrangements with flowers chosen by the customer to the offer of packaging with names and messages.
Sustainability
The concept of sustainability is present in the e-commerce of flowers through packaging and items that promote the preservation of the environment. In addition to packaging, the process also includes the adoption of sustainable practices in almost all stages of sale, such as in the delivery of arrangements, where the use of more sustainable transport causes less environmental impact.
Immersive shopping
With technological advances, immersive interaction reaches a new level in online flower shops. With flowers and arrangements experienced in virtual reality through 3D projects and augmented reality (AR) equipment, it is possible to assemble a product catalog that brings the customer even closer to the purchase decision stage.
Fast delivery
Well-structured logistics is a great differential for e-commerce, which seeks to fulfill orders with the shortest possible delivery time. In order scheduling, monthly product subscriptions gain popularity in businesses that have an agile and efficient delivery system.
Presence on social networks
E-commerce could reach R$ 242 billion in Brazil in 2025, according to a report by FTI Consulting. Social networks currently represent a tool with great chances of conversion to e-commerce as online flower shops, with live broadcasts for flower sales and arrangements and integrated purchases being offered on platforms such as Tik Tok and Instagram
