The art of turning messages into business

The and e-commerce Brazilian e-commerce continues to grow impressively. In 2024, R$200 billion were invoiced, according to ABCOMM (Brazilian Association of Electronic Commerce). This year, only during Consumer Week, the sector earned remarkable R$8.3 billion, according to a survey by Neotrust Confi. This data highlights the importance of companies and merchants adopting effective communication strategies in messaging applications such as whatsapp, direct and messenger, to boost sales.

In the current digital scenario, communication tools are extremely important for sellers, providing a direct and personalized connection with customers. However, according to Gustavo Ferreira, strategic business and marketing consultant, “ many still do not take advantage of the full potential of these platforms, becoming mere (order passers-by’, instead of cultivating real connections with their consumers”. Gustavo Ferreira highlights that mastering persuasive communication is crucial, not only for business, but in many spheres of life.

With more than 147 million Brazilians using whatsapp, which represents more than 96% of the country's Internet users, and a total of 2.4 billion global users exchanging more than 100 billion messages daily, standing out becomes a challenge and an opportunity to grab a bigger piece of this market.

How to stand out and close deals

To turn whatsapp, or another messaging platform, into an effective sales tool, it is essential to go beyond the simple business transaction and adopt strategies that create value and connection:

1. Specific questions: Identifying the real need of the customer is key. Well-crafted questions make the customer feel heard and understood, making it easy to create a genuine connection.
2. Long-term value: Not all customers are ready to buy right away. Keeping the conversation active and sending relevant content periodically keeps the customer engaged and interested.
3. Personal sale: Customers buy from people, not companies. Building a relationship of trust is crucial to converting a conversation into a sale.

3 Strategies to increase your sales

Gustavo Ferreira suggests three main strategies to optimize your whatsapp interactions and close more deals:

• Replicable message process: Developing a successful messaging pattern for different customer profiles ensures consistency and efficiency in service.
• Customer focus: Before selling, it is essential to understand customer needs and offer appropriate solutions. Identifying and responding to objections is where the real sale happens.
• Telling stories: Personal stories or stories from satisfied customers help build trust and connection, inspiring the customer to take action.

The key to building messages that close deals is to identify gaps in customer life and position your solution as the path to desired transformation. 

With these strategies, you can not only stand out from the competition, but also turn interactions into lasting and profitable relationships.