Sustainable transformation is a topic that is becoming increasingly urgent and relevant in the current scenario. By 2025, I believe awareness will be the foundation for us to advance in this process.
The more people are aware of the consequences of their actions on the environment and society, the easier it will be for all of us to follow the path of sustainability. And this doesn’t just apply to large companies or governments, but to each of us in our daily lives.
Reflecting on this topic, I see that awareness is undoubtedly the key to this transformation. When we understand the impact of our choices, whether in consumption, work, or daily interactions, we become more likely to adopt sustainable practices.
It brings an immeasurable benefit not only for the planet but also has a direct effect on businesses. Companies that make sustainability a genuine value tend to attract consumers who share these same principles, creating a relationship of trust and loyalty.
As I often say: impact starts with the individual, but it’s the sum of these attitudes that makes a difference for the collective.
Trends for 2025
In 2025, sustainable investments, or ESG (environmental, social, and governance), will gain even more strength—after all, the planet is calling for help. Investors are increasingly aligning their resources with causes that promote a positive impact on the world, and the circular economy stands out as a growing trend.
In my opinion, it’s a model that, in addition to helping reduce waste, creates new opportunities for companies concerned with sustainability, attracting an audience that values conscious consumption. Sustainable infrastructure, in turn, will be shaped by innovations that seek to reduce environmental impact and promote greater efficiency.
We will increasingly see the use of recycled materials, renewable energy, modular construction, and the concept of smart cities—trends that will also transform how we live and work starting in 2025. Still in this context, we cannot forget the fundamental role of governments, which must continue creating and improving public policies, offering fiscal incentives to accelerate immediate changes.
What did we learn from COP29?
COP29, held in Baku, Azerbaijan, brought important advances but also showed that there are still challenges to overcome. The climate financing goal of $300 billion per year by 2035, for example, sparked discussions among experts, who considered it lower than expected; however, the event highlighted the importance of a global effort to address the climate crisis—and I am optimistic that Brazil will be able to influence the COP30 agenda in November 2025 regarding the urgencies that should be prioritized.
What I see as essential for 2025 (and beyond) is the union of efforts among companies, governments, and individuals. We all have a role to play in creating a more sustainable future. I believe education and awareness are the foundation of this transformation. It’s not about grand gestures or empty speeches, but consistent daily actions that, when combined, generate significant change.
If we can put these values and attitudes into practice, we can create a more ‘alive’ and fair world for future generations. After all, transformation begins with each of us, in our daily choices, and it is this commitment to the collective that will truly generate the positive impact we so desperately need.
As I heard from a Brazilian ESG expert, COP30 ‘does NOT have to be an option for us Brazilians, but rather a DUTY’.
