One of the main highlights of Performance Marketing is paying for results. For advertisers, the advantage is paying only for what actually brings effective returns, and for publishers, it’s receiving their reward when good results are achieved. Therefore, the financial return for affiliates is generated through commissions based on what the advertiser considers truly effective.
The negotiation between publishers and brands is done in advance, and the commission is paid when the consumer clicks the indicated link and performs the action, which varies according to the client’s needs. Compensation can be based on CPL (Cost per Lead), CPC (Cost per Click), CPI (Cost per Install), CPA (Cost per Acquisition) or some other KPI defined in the communication strategy.
This win-win relationship is what attracts the most attention to this system. This model differs from Influence Marketing, where content creators are usually compensated regardless of results. A strategy that can make all the difference is combining the best of both worlds by leveraging the power of affiliated influencers.
In this model, especially nano and micro-influencers promote campaigns to their audience with a focus on performance-based compensation. Instead of working with fixed contracts, they transition to performance and commission-based negotiations. Deliveries can be made across various channels, with emphasis on Blogs and Social Media.
Nano and micro-influencers have a more niche and segmented audience, making it possible to reach a highly qualified audience accustomed to receiving tips from their favorite content creator as advice from a specialist. This precise segmentation is necessary to find the perfect match between content creator and product.
With AFILIADS, ADSPLAY’s Performance Marketing platform, it’s possible to choose the best partnerships for brands and influencers. Reliable affiliates and renowned companies are brought together, fostering solid partnerships that contribute to campaign success.
