stablecoins have established themselves as an economic, transparent, and agile alternative to simplify payments and mitigate volatility risks across various sectors. The recent Bitso Business study, “Stablecoin Ecosystem in Latin America: A Guide for Global Business Leaders”, developed by PCMI, highlights how stablecoins are becoming preferred methods for global value transfers. By eliminating intermediaries, they reduce costs and speed up transactions.
The use of stablecoins has advanced significantly, reaching a market capitalization of $168 billion in October 2024 and moving trillions of dollars annually. The total supply exceeded $150 billion in 2024, and the outlook for 2025 indicates that these coins will continue to enhance functions traditionally attributed to money, such as payments in strategic sectors:
- International remittances: the World Bank estimates that remittance flows reached $685 billion in 2024, with Latin America representing a significant portion of this amount. However, high costs and delays due to multiple intermediaries remain challenges for financial companies and users. stablecoins eliminate these barriers, making international transactions more economical and agile.
- Games and digital entertainment: the gaming industry continues to expand rapidly, projected to reach $321 billion by 2026, according to a PwC report¹. stablecoins can drive this growth by solving payment fragmentation and incompatibility issues between games, platforms, and suppliers, ensuring fast and transparent transactions integrated into global ecosystems.
- Import and export: sectors dependent on global supplier networks face challenges such as fragmented regulations and payment complexity. stablecoins emerge as an efficient solution, offering 24/7 availability, instant and secure transactions, while also reducing fraud and increasing supply chain efficiency.
- Companies expanding into Latin America: the cross-border B2B market in Latin America, valued at $600 billion, could reach $1.37 trillion by 2030. However, companies entering the region must deal with challenges such as currency volatility, restricted access to banking systems, lack of liquidity, and complex regulations. To aid in this process, they are using stablecoin-based solutions on platforms like Bitso Business to access the Latin American market in a regulated manner and connect to local payment systems.
- Global payroll: the globalization of the labor market, intensified by the pandemic, has expanded opportunities for professionals to work remotely. However, paying these employees without a local financial institution or connection to payment systems is a challenge. stablecoins facilitate this process by offering lower fees, greater security, and financial inclusion, eliminating geographical barriers.
Different sectors are recognizing the potential of stablecoins to make international payments faster, safer, and more economical. The adoption of these coins offers competitive advantages, especially in markets that require high efficiency and transparency.
¹ https://www.pwc.com/gx/en/issues/business-model-reinvention/outlook/insights-and-perspectives.html
