The real estate market is one of the hottest in the Brazilian economy, and to reach its target audience, marketing is essential with daily work to achieve the goal. Therefore, in a competitive scenario, finding the right word can be decisive for the success or failure of the business.
Let’s imagine that a potential client has their eye on an apartment in Belo Horizonte. To reach this potential buyer, marketing must list a series of demands on platforms to present great options and close a good deal for all parties involved.
Due to the words and tags available in the digital world, marketing must be attentive to showcase not only the property but also the options the buyer will have in the region when acquiring this real estate.
Marketing trends for 2025
Given the importance of marketing in the real estate market, check out some essential demands below that ensure success for all parties and help the client buy their dream home.
Artificial Intelligence
The year 2025 is crucial for introducing Artificial Intelligence and facilitating time optimization. Therefore, marketing can focus on describing properties, promoting campaigns, analyzing various profiles, and succeeding in conversion.
Virtual Reality
Another trend closely related to artificial intelligence and technology is virtual reality. Also known as VR, these tools allow potential buyers to view the property as if they were on-site, without leaving home! Although more expensive, this technology adds great value and is a significant differentiator for those investing in real estate marketing.
Web security
Another point marketing must pay attention to is ensuring complete security for clients when filling out an online form and preventing data leaks. Therefore, data protection becomes crucial in the sector and generates leads to attract new clients.
Humanized customer service
It might seem contradictory to talk about this in the age of AI, but humanized customer service makes all the difference in real estate marketing. Often, clients have many questions about a property and want to speak with agents rather than receiving automated responses from a bot. In fact, humanized service can help close sales.
Strong social media presence
Marketing must work intensely on social media. Each platform requires a different approach, and the goal is to present the property in the cleest way possible so that the user is enchanted and either makes the purchase or contacts the agent or developer.
Niche
To precisely target the right client, marketing must understand the buyer’s needs and the type of property or region they are willing to invest in. The more information available about a specific niche, the better for everyone. For example: if a potential buyer is focused on purchasing a 1-bedroom property, marketing can find the best options to facilitate the acquisition. As we can see, marketing plays a fundamental role in finalizing real estate deals and is crucial for the success of the project or even finding a rental apartment for undecided clients.
