A study conducted by Nuvei, a Canadian fintech specializing in payment solutions, indicates that Brazilian e-commerce is expected to reach $585.6 billion in sales by 2027, a 70% increase compared to the results achieved in 2024.
The outlook is positive and shows that the market has great growth potential. Of course, this also means there is room to improve what is already being done. After all, one of the main goals for online store managers is to increase the sales conversion rate.
It is essential to identify which factors are hindering this increase in conversion. There are many cases where the problem stems from basic factors, such as difficulty navigating the online store, usability issues, and others. Once these stages are overcome, there are aspects related to consumer purchasing behavior. For these cases, there are solutions that can assist in an automated manner.
By incorporating new technologies into the online store’s operations, the retailer not only saves time but also achieves greater effectiveness and precision in communication, while maintaining their own identity and personality in messages sent to customers at various stages of the purchasing process—or even when they abandon their desired products.
These marketing automation tools must be used strategically. One situation where technology proves effective is in recovering customers who fill their virtual carts but, for some reason, do not complete the purchase. In these cases, a good strategy is to adopt an abandoned cart recovery tool, which allows reaching out to the customer via a previously registered email, reminding them of the items they selected and even encouraging them to complete the purchase with a discount coupon, free shipping, or another special offer.
For customers who haven’t even added items to their shopping cart, the recommendation is to use tools that automatically identify and track the browsing behavior of online store visitors. These solutions determine the item of interest and initiate a marketing automation journey, suggesting those products to the customer via email, SMS, WhatsApp, and other channels.
Other interesting results can be achieved with tools that trigger purchases and technologies that facilitate the repurchase of recurring-use products. The first delivers customized content to the consumer based on their previous interests. The second estimates the average time for product consumption based on the interval between purchases of the same item by a series of customers, along with algorithms.
The fact is, having a platform that automates online store marketing can help e-commerce increase sales volume by up to 50%. In other words, this is an investment that effectively delivers results and makes a difference in boosting sales regardless of the time of year. Therefore, evaluate these options and, if possible, implement them in your digital retail routine. This can bring significant gains and make a substantial difference in your e-commerce performance this year.
