LinkedIn is today the largest megaphone for industrial leadership. Imagine a director who, beyond focusing their presence on signing reports and attending meetings, is on LinkedIn explaining how their factory reduced waste by 40% through sustainable technologies. Or a CEO in the metallurgical sector sharing lessons on organizational innovation after testing new management models. In the era of influence, this attitude is not an exception. It’s a requirement.
Currently, digital transformation is the air the industry breathes. And in this scenario, leaders who do not communicate lose space and, most importantly, miss out on business opportunities. This is because, in a market where purpose and innovation are the new fuels of competitiveness, staying silent means risking irrelevance. But what does this have to do with LinkedIn?
According to data from the platform itself, LinkedIn has surpassed 75 million users in Brazil, with notable growth among Generation Z, who value real connections with accessible, innovative leaders who consistently take a stand. This doesn’t just apply to HR managers or marketing teams—it’s about the role of top leadership.
After all, when a leader stays silent, the market speaks for them. The absence of active leadership on the platform opens the door for competitors to be remembered. A lack of positioning may suggest outdatedness, detachment, or even a lack of business vision. Industrial leaders who remain digitally anonymous fail to inspire their teams, attract talent, and establish strategic partnerships with other leaders. Even worse, they cease to be a reference in their own market. How can you demand innovation and protagonism from employees if leadership remains invisible?
On the other hand, when a leader uses LinkedIn strategically, they build reputation, reinforce culture, and accelerate transformation. They inspire by example, humanize their personal brand, and become active spokespeople for innovation both inside and outside the company. Being present on social networks isn’t about self-promotion—it’s about making visible what’s already being done but goes unnoticed without narrative.
When we talk about innovation, we often focus on processes, products, and technologies. But the greatest innovation starts with leadership posture. An industrial leader who takes a stand, tells their story, and assumes their public role as an ambassador paves a new path for their organization, influencing clients, suppliers, talent, and the entire industry. They stop being just another manager and become a reference.
Behind the scenes of major innovative brands, a quiet role has been gaining prominence: the Chief Storytelling Officer, a professional responsible for narrating the executive’s journey—both internally and externally—with clarity and purpose. But the most important point is that every leader can and should adopt this mindset. Especially in B2B, where strategic communication remains an underexplored competitive advantage.
By 2025, digital silence will not be neutral. It will be interpreted as disconnection, disinterest, or delay. Industrial leaders who want to attract, influence, and transform must show up—and show up with purpose. Because those who don’t tell their own story risk being forgotten by others.
