If you want to expand your business in 2025, know that e-commerce can bring excellent results for this. According to data released by the Brazilian Association of Electronic Commerce (ABComm), e-commerce is expected to grow even more this year, reaching a total revenue of R$ 224.7 billion. If the projection becomes reality, Brazil will be in its eighth consecutive year of sector growth—demonstrating a very positive outlook and ample space for business establishment and prosperity. This, provided they pay attention to important strategies and trends to achieve this goal.
In recent years, many actions have stood out in the country and have been heavily invested in by companies on their online platforms, becoming essential to avoid falling behind in this great marathon that lies ahead for all e-commerce businesses. Understanding them in depth is crucial to determine which makes the most sense for your reality and objectives, allowing you to explore this sea of opportunities that the digital environment provides.
For those who do not have extensive knowledge about more advanced strategies in this universe, joining marketplaces is an excellent way to start this journey. They are great spaces to showcase your products to an audience that typically seeks more common items—almost what could be called ‘commodities’ these days—and already has the intention to purchase. In these channels, it’s important to focus on good communication within the platforms, answering potential customers’ questions, and maintaining positive reviews to achieve a high number of sales and credibility.
Another very interesting movement, already established in other countries but not yet widely explored here, is live-commerce, which is essentially the use of live audiovisual streaming tools to sell products. This modality was already widely seen in the past in other formats, such as the famous case of Shoptime, which was always on air with presenters showcasing various products and promotions.
Within the digital realm, however, we still don’t see this strategy being widely used—something that could be further explored by various brands and businesses. The key to success that will make it work and deliver exceptional results lies in the triad of humanization, connection, and transparency that will be conveyed to the consumer.
Forming partnerships with influencers also tends to be a great action to boost e-commerce sales this year, directing more assertive communication focused on a specific target audience and ‘loyal followers’ of that public figure. If there isn’t a large budget to invest in more famous influencers, one point to consider is hiring micro-influencers—a move within this big ‘game’ that can boost people who are definitely your audience at relatively lower costs.
Based on the strategies presented above, it’s important to discern the pros and cons of each to understand which aligns best with your business model and proves viable within your current economic and structural scenario. Instead of creating mass marketing plans, opting to segment campaigns toward an audience highly interested in your store’s products can increase conversion rates while facilitating the use of influencers and reducing paid media expenses.
Finally, it is extremely important to understand that increasing orders and customers is pointless if the company still lacks an infrastructure base capable of supporting an aggressive increase in order volume and post-sale service for potential consumer needs in special cases. So, to scale your e-commerce business, consider the points and tips highlighted above, which will certainly guide you toward a very promising path to achieving fantastic results in this online universe.
