InícioArticlesHow to attract talent with strategies that go beyond competitive salary

How to attract talent with strategies that go beyond competitive salary

The search for new talent and qualified workforce can pose challenges for small businesses and highly competitive sectors. Offering an attractive salary is just the starting point to secure the best talents in the job market, who prioritize positions that align with their purpose, professional growth, and work-life balance.

To retain talent, leading companies go beyond offering above-market salaries and present proposals involving different aspects of employees’ daily lives with customized benefits. Check out the main factors that truly make a difference in attracting new hires.

Work flexibility

Currently, the work routine is a decisive factor for those seeking a new job. To attract talent, companies are adopting hybrid models with remote work options, flexible schedules, and collective rest days, which employees consider an important benefit.

Development culture

Presenting a career plan and growth opportunities also influences job seekers’ decisions. Investing in employee development is essential for retaining talent, which includes training and financial support for courses and further education.

Well-being and mental health

A healthy work environment includes well-being activities and concern for employees’ mental health. Therefore, it is necessary to create programs that encourage self-care, such as rest breaks, psychological support, and incentives for exercise practices.

Collaborative work environment

Teams that value collaboration and information exchange among members create a sense of belonging and make the workplace more enjoyable and collaborative, whether in small or large companies. Such an environment reduces conflicts among employees and encourages innovation and recognition for new talent.

Customized benefits

Understanding employees’ actual needs is crucial for creating a personalized benefits package. This involves evaluating what’s working in the company and gathering suggestions for benefit changes, such as daycare assistance, wellness subscriptions, or scholarships, which have a positive impact and foster team loyalty.

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