Nowadays, betting on the cloud is no longer an option—it’s a necessity for any company that wants to remain relevant in the market. More than just a technical choice for IT infrastructure, the cloud can be the great engine of business transformation, providing much more agility in daily operations as well as in launching innovations.
It’s no coincidence that the cloud services market in Brazil is projected to grow over 20% per year, according to Brasscom (Brazilian Association of Information and Communication Technology Companies). This growth shows how strategic it is to adopt a cloud-first approach, especially for companies that weren’t born digital and need to catch up.
The challenges of cloud migration
Traditional companies still face some difficulties when migrating to the cloud. Unlike startups, which begin operations in the cloud, these organizations have to deal with legacy systems, cultural changes within teams, and concerns about regulations like the LGPD (Brazilian General Data Protection Law). Additionally, there’s always pressure to show quick results, which can make migration even more challenging.
The benefits are clear: a Gartner study showed that Brazilian companies that adopted a cloud-first strategy saw a 35% increase in operational efficiency and reduced costs by up to 30%. This doesn’t even consider the flexibility the cloud offers, allowing companies to adjust their resources as demand changes, without wasted investments.
To start this transition on the right foot, it’s essential to assess the current infrastructure, identifying what needs to be migrated first. Choosing the right cloud service provider is also a critical step, as the Brazilian market offers multiple options. In fact, many companies opt for a hybrid or multi-cloud approach to gain more security and flexibility.
One of the most important aspects of cloud migration is security. According to Fortinet, 54% of Brazilian companies adopting cloud-first environments strengthen their protection policies, including encryption, real-time monitoring, and predictive threat analysis.
What about the cost? Despite the initial investment, the cloud pays off quickly. A McKinsey study showed that companies that adopted a cloud-first strategy recouped their investment in less than two years—an excellent result by Brazilian standards.
A cloud-first strategy is a competitive differentiator for any company that wants to stay ahead. With good planning, the right choice of vendors, a focus on digital security, and team training, organizations not only reduce costs and gain efficiency but also prepare for an increasingly challenging and dynamic digital future.
