O AI boom Artificial Intelligence around the world continues to generate controversy wherever it goes, impacting different areas and sectors. The most recent one is related to Chinese-origin AI – DeepSeek -, which has been making headlines, as it presents itself as an advanced model capable of performing more complex tasks with reduced operational costs.
The launch of DeepSeek-R1, one of the AI versions, shook the market – especially the financial sector – causing stocks of companies like Microsoft and NVIDIA to drop significantly in a short period. After all, no one expected the emergence of a competitor that positions itself at such a high level, offering seemingly more accessible and efficient approaches than the classic ChatGPT, for example.
However, I always question the efficiency of artificial intelligences. It’s undeniable that they work and can indeed be useful in various tasks and daily activities, simplifying some aspects of routine and making the delivery of certain activities faster and more practical. But do people really know the actual impact of AI on the Brazilian market?
The truth is that most points involving AI in Brazil are still in a maturation phase, and we can see this due to the authorities’ lack of ability to handle the issues, including its regulation, which has yet to be defined. I see many companies curious and interested in technologies like DeepSeek, given their apparent benefits, but without really knowing how to use them.
In this sense, I believe that for Artificial Intelligence to truly impact the Brazilian market positively, it’s necessary to move beyond the frenzy and think about investments in resources and professionalization rationally. Because once we have the resources, it becomes viable to have a better structure, which enables the training of talents who will be qualified to handle different types of AI and the possibilities it offers.
According to recently released reports, investments in artificial intelligence by major companies like Amazon, Microsoft, Google, and Meta are expected to reach $320 billion by 2025. This just shows that despite the ‘scare’ with DeepSeek, American big techs intend to continue investing in the technology. This reinforces the importance of Brazil also joining this race so as not to fall too far behind.
In my sector, since the explosion of ChatGPT when it was launched, I’ve seen professionals testing and ‘teaching’ AI to build OKRs, even proudly posting their results on social media. I’ve heard executives confidently stating that their OKRs would now be built with the help of AI software. However, the results I’ve seen, both on social media and in the software, remain the same.
In other words, if we don’t know how to use the tool, we won’t achieve the proposed benefits of its use. Once again, we first depend on the free initiative of citizens, after all, we have many who are capable of riding this wave and generating value for individuals and society. From the government, we expect regulation and adjustments in legislation so that the benefits can be reaped without harming individual rights.
How does the Brazilian market deal with Artificial Intelligence?
