In recent years, the logistics sector has experienced significant growth. Recently, the American company Mordor Intelligence released data indicating that this value is projected to grow at an average of 4.30% annually, reaching $129.3 billion by 2029 in Brazil alone, which, when directly converted, represents approximately R$645 billion.
However, alongside this evolution, the sector has faced a series of complex and interconnected challenges, especially in our country, considering the complexity of the road network, which, in many regions, is quite precarious. Linked to this, it is crucial to highlight the inefficiency of multimodal transport and the need to connect distant points with limited infrastructure. Thus, companies must deal daily with problems ranging from delivery delays to high operational costs. All this amid the growing demand for fast deliveries and the expectation of greater operational efficiency, which place even greater pressure on the sector.
Another complex obstacle faced by the logistics sector is related to security, which is exacerbated by high crime rates that directly impact operations. Technology then emerges as a strategic ally in risk mitigation, offering solutions capable of increasing cargo protection and optimizing route security. Tools such as real-time tracking, advanced monitoring systems, and risk management platforms enable greater visibility, as well as a faster and more effective response to potential incidents.
In this sense, the adoption and integration of advanced technologies become an assertive choice for organizations aiming to overcome these historical and emerging challenges, as well as to progress in their productivity and profitability. Automation, the use of drones, real-time data analysis, and artificial intelligence (AI) are some of the tools that have the power to transform the sector, enabling the creation of new opportunities for service optimization. Below, I highlight the main applications of integrating innovations into the field:
1. Route optimization and delivery planning
Efficiency in route planning is essential to reduce costs and improve delivery times. Technologies like Big Data and AI have revolutionized this area. Route optimization algorithms, which analyze real-time data, allow companies to adjust routes based on traffic conditions, weather, and other unforeseen factors. This not only reduces travel time but also minimizes fuel consumption and carbon emissions.
2. Real-time tracking and visibility
Real-time tracking is one of the most significant innovations in modern logistics. GPS, RFID, and IoT (Internet of Things) systems enable continuous monitoring of goods during transportation. This provides total visibility for companies and their customers, allowing for the quick identification of any issues and informed decision-making. The ability to track every step of the logistics process improves transparency and customer trust.
3. Automation and robotics in warehouses
Automated storage and retrieval systems (AS/RS), mobile robots, and autonomous vehicles are examples of how technology can speed up processes and improve accuracy, increasing efficiency and reducing human errors. Robots can perform repetitive tasks, such as picking and packing, freeing professionals for more complex and strategic tasks. Additionally, automation helps minimize inventory errors and optimizes space usage.
4. Smart inventory management
Technology also plays an important role in inventory management. AI and Machine Learning (ML)-based systems help companies predict demand more accurately, automatically adjusting stock levels to avoid excess or shortages. These systems analyze historical data and market trends to optimize inventory, reducing storage costs and improving product availability.
5. Resource and supply chain planning
Effective supply chain planning is the foundation for a successful logistics operation. AI-based planning and simulation tools help companies create ‘what-if’ scenarios and identify potential bottlenecks before they become real problems.
6. Integration and interoperability
Modern technological solutions promote integration between transportation management systems (TMS), warehouse management systems (WMS), and ERP platforms. This integration ensures that all relevant data is available in one place, facilitating decision-making and coordination among the various parts of the logistics chain.
Undoubtedly, companies that use these technologies are reducing costs and offering a faster, more reliable service, overcoming geographic and infrastructure barriers. Brazil is a challenging country, but there are tools capable of helping companies operate with a competitive edge, and it is essential to be attentive to these alternatives.
Gilberto Reis is COO of Runtalent, a company specialized in IT professional allocation, project and operations support, agile squads, and software factories, serving over 100 national and multinational clients across more than 12 business segments.
