Despite so many advances, digital transformation in Brazil is still in its early stages. According to the 2024 Digital Maturity Map, developed by the Brazilian Agency for Industrial Development (ABDI) and Sebrae, the average digital maturity index of Brazilian micro and small businesses is only 35 points on a scale of 0 to 80. In this context, only 27% of these companies have integrated management systems, and 34% have implemented cybersecurity and data protection policies.
The data is concerning, especially when noting that digitalization in Brazil is still commonly treated as an isolated effort of computerization, usually tied to the implementation of a new system, migration of files to the cloud, or the opening of an online customer service channel. Digital transformation, on the other hand, involves something more structural, such as reviewing business models, redefining customer journeys, and creating value through technology.
Last year, a survey by Deloitte found that 67% of Brazilian organizations stated that increasing investments in technology was among their top three strategic priorities. The study also showed that 56% planned to expand spending on automation, Artificial Intelligence (AI), and data analysis in the following 12 months. A clear indication that digital maturity is on the agenda, but it requires budget and strategic vision.
Thus, it is essential to understand that companies born with this digital DNA, such as fintechs, healthtechs, and major e-commerce platforms, have the advantage of having technology at the core of their operations. Meanwhile, more traditional organizations that understood this movement and leveraged digital transformation as a tool managed to reinvent themselves, adapting their services, optimizing processes, and creating new revenue streams. It is worth noting, however, that this process does not happen automatically or without risks.
One of the major challenges is undoubtedly cybersecurity. With the rise of targeted attacks and stricter regulations, such as the LGPD (Brazilian General Data Protection Law), digital trust has become essential. Therefore, protecting systems, data, and users is as relevant as delivering value. And this is only possible when there is clear leadership commitment, integration between technology, business, and governance areas, as well as a well-established security culture.
