Fashion is entering a new era, and Aramis, one of the most innovative Brazilian brands, is leading this transformation. By implementing virtual fitting rooms equipped with Artificial Intelligence (AI) in its store at Morumbi Shopping in São Paulo, the brand is redefining the retail shopping experience.
The innovation allows customers to try on clothes completely digitally, without queues and with an impressive level of customization. The technology captures the customer’s image and, in a few seconds, simulates how different pieces of clothing fit on the body, in various sizes and colors. It is a technological leap that promises to not only streamline but also transform the way we shop for fashion.
How does Aramis’ virtual fitting room work?
The operation is simple and intuitive. A camera captures the customer’s image in 360 degrees, creating a virtual avatar. This avatar is then matched to a database full of pieces available in the store, allowing the customer to see, in real time, how each piece of clothing fits their body. It’s like trying on clothes without taking them off the rack.
Why is this technology so innovative?
Aramis’ virtual fitting room goes beyond convenience. It brings benefits that make the shopping experience more practical, sustainable, and immersive. Check out the key points:
- Total customization: Each customer can visualize how the clothes fit their specific body, increasing the chances of finding the perfect fit.
- Agility and convenience: No more long lines or constant exchanges. The customer tries on various pieces in a few seconds, saving time, and optimizing the purchase.
- Sustainability: By reducing the handling of physical pieces and excessive use of packaging, technology helps minimize waste, aligning the buying experience with more conscious practices.
- Engaging experience: The fitting room transforms shopping into a fun and immersive activity, bringing the virtual experience closer to reality.
Aramis as a pioneer in technological fashion
With this initiative, Aramis reinforces its commitment to innovation and the modern customer. The application of artificial intelligence in retail demonstrates how technology can be a partner in the search for solutions that combine convenience, personalization, and sustainability.
Whether for those looking to refresh their wardrobe or explore the future of fashion, virtual fitting rooms are more than just a tool: they are the beginning of a new era in the relationship between consumers and brands. Visit the store at Morumbi Shopping and discover how Aramis is changing the way to experience fashion in Brazil.
