A Aramis Inc., a house of brands focused on the male lifestyle, significantly intensified its investments in technology and data intelligence, with an eightfold increase in funding in the sector compared to the last three years and a fivefold expansion of the technology team.
This action was fundamental for growth and adaptation in the dynamic fashion retail market, a topic that has gained prominence in the specialized media and highlights the company’s position as a reference in ‘Fashiontech’.
The digital transformation movement of Aramis Inc. gained strength from 2021, driven by the need to innovate in the face of rapid changes in consumer behavior and retail dynamics. The company, which became a house of brands in 2022, integrating the traditional brand Aramis (with almost 30 years in the market) and the digital native Urban Performance (launched in 2022 with the Smart Wear concept), faced the challenge of uniting distinct legacies under a unified and data-driven vision.
“Retail is, by its essence, mutable. Our journey at Aramis Inc. has taught us that adaptability is not just a differential, but a basic principle for longevity. We understand that sustainable growth would be directly linked to our ability to innovate and put technology at the center of our strategy“, says Richard Stad, CEO of Aramis Inc.
The company’s technological journey included significant milestones, with highlights in the years:
- 2021: Beginning of using artificial intelligence to optimize inventory management.
- 2022: Strategic investment in the creation of an internal data lake, consolidating the foundation for a data-driven culture.
- Currently: The data lake integrates information from over a million customers, from own stores, franchises, and digital channels, allowing the development of advanced artificial intelligence models.
This data infrastructure has enabled Aramis Inc. to become more agile and precise in decision-making, improving responsiveness to market demands and customer needs.
Richard Stad adds: “Adopting a data-driven culture has ceased to be an option and has become a strategic necessity. This has given us the groundwork to further refine our data analysis in 2024 and drive a transformational agenda.”
The result of the entire impact of the House of Brands in the national fashiontech context includes innovations such as intelligent tools for personalized product recommendations, integrations of marketing platforms and databases to attract customers, and even proprietary Data-Driven internship programs to refine future analysts who can maximize information intersections.
“Technology today is the foundation that supports success and evolution in modern retail. It not only increases operational efficiency but, crucially, allows for a deeper understanding of our customers, enabling the creation of truly personalized experiences. At Aramis Inc., we recognize that this technological integration not only allows us to keep up with the fast-paced men’s fashion market but also leads the transformation, ensuring that we continue to offer the best“, Stad concludes.
O continuous investment in fashiontech positions Aramis Inc. as a relevant and innovative player in an increasingly competitive market, reinforcing its commitment to using technology to shape the future of men’s fashion retailing and offer exceptional experiences to customers.
Aramis Inc. is a house of brands focused on the male lifestyle, bringing together the brands Aramis, with nearly 30 years of tradition and a recent rebrand, and Urban Performance, a digitally native brand launched in 2022 with the Smart Wear concept. With a strong presence in physical and digital retail, the company continuously invests in technology and innovation to offer personalized experiences and high-quality products to its customers.
