A Eitri, platform for the development of applications that is transforming the Brazilian retail, remains focused on creating mobile solutions that offer three times more productivity for a third of the cost to companies. An example of this was the work developed in partnership with Wicomm for ToyMania, a store that offers a wide range of products for all ages, including educational toys and collectibles from renowned brands such as Fisher-Price and Barbie. During the Children’s Day week, the most important date of the year for the sector, there was a growth of 12.5% in sales. Additionally, users who browsed the application recorded an average ticket of R$ 247, while the average app conversion rate was 6%.
According to the annual report of Adjust, a data and analytics analysis company, in 2023 alone there was a 34% increase in revenue for companies that used applications, accelerating the growth of this market. With this perspective, ToyMania wanted to offer even more convenience to its consumers. The main challenge was to create an environment that strengthened the bond with the customer and allowed for easy and optimized navigation, without compromising the variety of the catalog and the quality of the services already offered by the site. With a complete portfolio of services in UX, CRO, Media, and CRM, Wicomm optimized the entire user experience, ensuring high performance in the application. Eitri brought a robust and scalable technological solution for the development of the app, allowing the company to keep up with market demands excellently.
“While many of the competing apps focus solely on sales, the ToyMania app delivers a complete experience. In addition to being fast, intuitive, and easy to use, it connects the customer with the brand in a more engaging way, offering not only toys but content and benefits through the points program, strengthening the relationship with customers and encouraging loyalty,” explains Guilherme Martins, co-founder of Eitri.
Development
Designed with the aim of facilitating navigation for parents, caregivers, and even children, the app offers a simple and quick interface. It provides a smooth and practical experience, allowing any user to find their favorite products without difficulty. In addition to being lightweight, it loads quickly and was developed to be intuitive, making it accessible even to those less familiar with technology and app navigation.
Among the features, highlights include the complete catalog, organized so that products can be found in a few clicks, with filters that make searching easier, whether for a last-minute gift or a special toy. The points program rewards each purchase with points that can be exchanged for discounts, strengthening the relationship with the customer. Personalized notifications keep users informed about promotions, launches, and important dates, such as birthdays. Furthermore, the app offers exclusive content, with tips on activities, news about famous brands, and events in the toy universe, including texts, videos, and live events on the main releases.
“We are extremely pleased. Our goal with the new shopping app was to make the user experience easier, more accessible, and convenient. Now, buyers can browse, purchase products quickly, and receive notifications about promotions. More than just a sales channel, it is an extension of our company, connecting customers through content, live streams, and entertainment, strengthening the bond of consumers with our brand,” says Eduardo Carvalho, head of e-commerce at ToyMania.
