The union of ApliCap Capitalization with the crowdfunding leader, Vakinha, marks a new era in the culture of online donations in Brazil. With its initiative “Vakinha Premiada” launched in 2022, people have more reasons to participate in social causes with monthly draws as prize incentives and not just as causes in which people engage socially. The partnership strengthened the culture of donation to benefit both donors and campaign creators.
As a reference point, the Vakinha platform is known for posting various causes that require funding, such as health treatments, education, social assistance for animals, and even personal emergency social assistance. With this collaboration, there will be increased motivation to help, as both donors and campaign creators have the opportunity to win prizes.
“Our partnership with ApliCap comes with the creation of Vakinha Premiada, an initiative that not only encourages solidarity but also recognizes and rewards those who engage in this journey. In this way, we can expand the reach of campaigns and encourage even more people to contribute to important causes,” highlights Luiz Felipe Gheller, CEO of Vakinha.
To ensure transparency and security in the draws, ApliCap takes care of everything, from setting the rules to paying out the prizes. They are in compliance with the SUSEP (Superintendence of Private Insurance), which adds even more credibility to the process.
“We advise our partners with the best available capitalization solutions; when they approached us for the collaboration development, we understood that the Incentive Modality would be the most appropriate and would attract the expected results,” explains Diego Zugno, Director of ApliCap.
For companies looking to acquire new customers, retain those already acquired, and strengthen the brand through giveaways, the Incentive Modality has been a very effective strategy. This was the modality that, in the case of Vakinha, gave a differential to the platform, increasing user engagement and the social impact of fundraising.
