A Anjuss, a streetwear store, has launched a new e-commerce with simplified navigation, modern design, and new technologies.
According to Leandro Guerra, the brand’s e-commerce coordinator, the goal is to prepare the company for a new level of digital commerce.
“In the coming years, our goal is to achieve exponential growth and increase the relevance of e-commerce in the company’s results. Our advantage over physical stores is the absence of physical or geographical space limitations. We can simultaneously serve numerous customers from different regions of Brazil, 24 hours a day, 7 days a week,” commented the coordinator.
Anjuss’s concern for the online consumer experience follows a trend supported by numbers. According to data from Abcomm (Brazilian E-Commerce Association), e-commerce revenue in Brazil in 2023 was R$185.7 billion, with an Average Ticket of R$470.00 (a 2% increase from the previous year), 395 million orders, and 87.8 million virtual consumers.
Expectations remain high for e-commerce in 2024. According to Abcomm Forecast projections, online store revenue in Brazil is expected to exceed 200 billion, with an average ticket of almost R$500.00 and over 90 million virtual buyers.
The e-commerce department of Anjuss is responsible for managing and operating the company’s online sales. Its main functions include the development and maintenance of the sales website, ensuring easy and secure navigation for users. Additionally, this department handles product management, from registration and information updates to sales performance analysis, and is responsible for customer service, including support and complaint management.
