Brazil, considered one of the priorities in Amazon’s global expansion plans, has already received over R$ 55 billion in investments from the company in the last decade. The amount represents approximately R$ 15 million per day over the past 10 years. With investments in logistics, local technology development, cloud services, job creation and professional qualification, entrepreneurship promotion, and initiatives focused on local communities, the data are part of the new edition of Amazon’s economic impact report, retail services, and Amazon Web Services (AWS) in Brazil, which highlights consistent growth and expansion of operations in Brazil.
In a continuous expansion movement, the company has doubled its job creation in recent years, going from 18,000 to 36,000 direct and indirect jobs generated in its commercial activities in Brazil. These positions span across various strategic sectors of the national economic chain, such as logistics, information technology, and entertainment. Maintaining its growth pace while driving the country’s development, as of the first half of 2025, Amazon has already hired over 1,000 professionals for corporate and technology positions in Brazil, with over 550 vacancies currently open in these sectors.
“By investing over R$ 55 billion in the last decade and creating 36 thousand jobs, we reinforce our continuous commitment to Brazil. We are not only expanding our local presence but also contributing to transforming the country’s economic and technological landscape. Every investment is designed to generate a lasting positive impact in various sectors – whether creating jobs, driving entrepreneurship, or promoting technological innovation. We are committed to being a catalyst for the country’s growth, working hand in hand with local entrepreneurs, communities, and partners to build an increasingly strong, digital, and inclusive economy,” said Juliana Sztrajtman, president of Amazon.com.br.
With over 25 years of experience and a pioneer in artificial intelligence (AI), technology has always been part of Amazon’s DNA. Customer-centric and applied across its various business fronts, Amazon has reinvented consumer experiences through technology, driving innovation and empowering thousands of people and various types of businesses worldwide.
“Our growth strategy in Brazil is focused on generating positive impact throughout the country and across our various businesses. We recognize the responsibility that comes with our broad global and national scale and are committed to continuing to innovate and contribute to Brazil’s technological development, working daily on solutions that benefit our teams, customers, and local partners,” said Cleber Morais, general manager of Amazon Web Services (AWS) in Brazil.
Since 2011, Amazon has significantly expanded its physical and digital infrastructure in Brazil. In the last 18 months, 140 new Amazon technology-operated centers have been opened, totaling 200 strategically distributed logistics centers in all regions of Brazil, in addition to the expansion of the FBA – Amazon Logistics program that will reach all its Distribution Centers. This infrastructure enables faster and safer deliveries, and an even more convenient shopping experience for our customers in 100% of municipalities, delivering over 150 million products, distributed in 50 categories in retail and marketplace.
In addition to product deliveries, Amazon operates in multiple business fronts in Brazil, ranging from subscription services (Amazon Prime and Kindle Unlimited), technology (AWS), entertainment (Prime Video, Amazon Music, and Amazon Publishing) to its own products (Alexa, Kindle, Echo, and Fire TV).
The commitment of Prime Video to Brazilian culture is reflected in significant numbers: since 2019, 46 original local productions have been released or are in production, filmed in more than 10 different states of the country. A striking example of this commitment to Brazilian cultural diversity is ‘Cangaço Novo’. The series, filmed in Cariri Paraibano, features mainly local talents, both in front of and behind the cameras. The choice of professionals from Paraíba and other states in the Northeast reflects Prime Video’s commitment to strengthening the regional audiovisual industry and creating authentic narratives that genuinely represent the cultural richness of Brazil.
“With exclusive focus on the customer and always seeking to understand their needs, Prime Video is a content aggregator that offers Prime Members a wide variety of global titles, local productions, and live sports, connecting with different audiences. In addition to the vast catalog included in the subscription, Prime Video also provides the convenience of renting or buying recently released cinema releases, and offers the subscription of other streaming channels, all in one place,” says Louise Faleiros, Country Manager, Prime Video Brazil.
