Starting from July 4th, Prime members across Brazil will have the opportunity to enjoy exclusive offers on tens of thousands of products from various categories during the Prime Day Warm-up. The deals during this period will last until stocks run out or until the beginning of Prime Day, which takes place on July 15th and 16th. In addition to free shipping with no minimum purchase amount – a benefit already enjoyed throughout the year, Prime members will enjoy exclusive and early discounts in categories such as Amazon Devices, Wellness, Kitchen, Cleaning Products, Home, Books, Beauty, Stationery and Office Supplies, Toys and Games, and Fashion. Those who are not yet members can try the program for free for 30 days, gaining access to all the benefits of Amazon Prime, including the offers from the Warm-up and Prime Day 2025.
“Prime Day is another moment to celebrate our Prime members, with exclusive and unmissable offers. We know how much our customers look forward to the event and how they seek attractive offers and discounts to purchase a desired item. The ‘Warm-up’ period is here so that our members can take advantage of a wide selection of early offers,” says Camila Nunes, Marketing and Prime Director of Amazon Brazil.
The Warm-up for the 6th edition of Prime Day will start from 12:00 am on July 4th, Friday, and will end before the start of Prime Day, at 11:59 pm on July 14th. During the Warm-up period, Brazilian customers will have access, through international purchases, to discounts on eligible products from Amazon.com’s Prime Day in the United States with free shipping.
Get ready for Prime Day 2025 Warm-up!
- “Alexa, what are my offers?”: Prime members can be alerted at the start of the event by asking “Alexa, set a reminder for the Prime Day Warm-up at 12:00 a.m. on July 4th.” Additionally, through the command “Alexa, add [product name] to my cart”, they can add items to the Amazon shopping cart. The voice assistant can also notify them when items on their Wish List, Cart, or Save for Later are on sale.
- Personalized deals for you: Prime members can also set up notifications for personalized deals, including offers like “Related to items you viewed”, “Top brands for you”, and “4+ star deals for you”.
- Don’t miss any deal! To receive alerts for the Prime Day Warm-up 2025, simply visit the event page on the Amazon Shopping app to create reminders.
- Enjoy free and fast shipping on all Prime Day deals: Prime members enjoy free and faster shipping across the country, with no minimum purchase amount and on tens of thousands of eligible items, as they have their deliveries prioritized all year round.
- Free shipping on international purchases from Amazon United States: Prime members also receive free shipping on over 10 million international purchase deals with no minimum value. During the Prime Day Warm-up, Prime members will have access to various deals from the United States Prime Day, taking place between July 8 and 11.
- Payment Methods: At Amazon.com.br, customers can pay for their purchases using credit cards (all brands operating in Brazil – national or international), prepaid cards, Pix, bank slip, as well as being able to pay in installments without a credit card. Additionally, they can apply for the Amazon Prime Credit Card with no annual fee, allowing installment payments of up to 21 interest-free installments on selected products.
Check out the highlights during Prime Day Warm-up:
Amazon Devices[i]: Amazon devices from the Echo and Fire TV families will be up to 29% off. The offers include selected Echo devices – such as Echo Dot, Echo Pop, Echo Show 5, Echo Spot, Echo Show 8, Echo, Echo Studio, and Echo Buds. Customers will also find discounts on the Fire TV Stick HD, as well as Echo accessories, such as charging base for Echo Dot, cover for Echo Pop, and adjustable stand for Echo Show 8.
Devices from the Echo and Fire TV line can be purchased in up to 10 interest-free installments. Prime members also have free shipping and additional discounts when paying via Pix or bank slip: +7% for Echo devices and +10% for Fire TV.
Health and Well-being: Up to 30% off on personal care items such as diapers, supplements, body care products from brands like Pampers, Huggies, Dove, and Max Titanium.
Kitchen and Gastronomy: Up to 30% off on kitchen utensils, coffee makers, pans and baking pans, dishes, small appliances, and home appliances from brands like Tramontina, Wolff, Philco, Alleanza, and Lyor.
House Cleaning: Up to 30% off on laundry items, dishes, and home items from brands like OMO, Finish, Comfort, and Downy.
Home and Decoration: Up to 30% off on air and ventilation items, bed, table, and bath products, home appliances, home organization, and furniture from brands like Tramontina, Teka, Coza, Lyor, Britânia, Altenburg, Philco, Buddemeyer, and Mondial.
Books: Up to 50% off on books from publishers like Companhia das Letras, Arqueiro, Globo, and Record.
Beauty: Up to 30% off on hair care items, skincare, perfume, and makeup from brands like Lola Cosmetics, L’Oréal, Nivea, Wella, Caudalie, Maybelline, Lancôme, Kérastase, Eucerin, Isdin, La Roche-Posay, and Cetaphil.
Stationery and Office: Up to 25% off on coloring materials, writing materials, and photo paper from brands like Faber-Castell, CIS, Fujifilm, and BIC.
Toys and Games: Up to 30% off on puzzles, games, dolls, and building blocks from brands like Grow, Sunny Brinquedos, LEGO, Elka, and Xalingo.
Baby Items: Up to 25% off on strollers, layettes, toys, pacifiers, and bottles from brands like Buba, Fisher Price, NUK, and Maxi-Cosi.
Pets: Up to 25% off on flea products, pet food, and treats from brands like Whiskas, Bravecto, NexGard, and Chalesco.
Food and Beverages: Up to 30% off on coffee, energy drinks, protein bars, protein shakes, and condiments from brands like Nestlé, Piracanjuba, Baggio, Orfeu, Red Bull, BOLD, and Heinz.
Alcoholic Beverages: Up to 30% off on vodka, whisky, beer, liquor, wine, and sparkling wine from brands like Diageo, Ambev, Pernod Ricard, and Heineken.
Furniture: Up to 25% off on desks, chairs, tables, and drawers from brands like Agraplast, Artelly, Tramontina, and Multivisão.
Automotive: Up to 35% off on protection equipment, automotive care, and accessories from brands like Bosch and FSE.
Appliances: Up to 20% off on oven, stove, washer, microwave, and water purifier from brands like Philco, Hidrofiltros, and Suggar.
Ways to shop and save with Amazon
With Amazon, Prime members can save on products and services they love. Discover more ways to make the most of Prime Day:
- Benefits for Prime Members: For the 2025 Prime Day, Amazon has prepared even more attractive benefits for its Prime customers, whether new or existing. New members or those switching to the annual plan will receive a R$ 60 voucher to use on purchases during the event. Amazon Prime offers the best in shopping, savings, and entertainment, all in one subscription for only R$ 19.90 per month or R$ 166.80 per year (with the option to pay in up to 12 installments of R$ 13.90 on a credit card).
- Free and Easy Exchange: Amazon makes it easy to exchange and return products, with options for free home pickup or delivery directly to the post office.
