Amazon Brazil and RME open registrations for the 5th edition of the free program “Decola Garota” 

The registrations are open for the 5th edition of ‘Decola Garota,’ a free program organized by Amazon Brazil in partnership with the Women Entrepreneurs Network (RME). The initiative is aimed at women with formalized businesses (already holding CNPJ), who work with the sale of physical products and wish to expand their presence in e-commerce, especially within the Amazon.com.br marketplace. Scheduled to start in September with activities until December, the new edition of the program will be 100% online and will train 150 women, five times more than the previous edition, which had 30 participants. Interested parties must register by August 18th through the website: Link. The course offers a complete content track from Amazon and RME, including topics such as time management, assertive communication, customer relationships in e-commerce, trademark registration, catalog creation, Amazon logistics usage, and preparation for commercial events. “Decola Garota is a program already established in our agenda for the development and acceleration of female entrepreneurship. Every year, we aim to engage more women from across the country and in various business sectors, so they can make the most of this opportunity and utilize all the tools offered by Amazon to boost their businesses,” says Virginia Pavin, director of Amazon Brazil’s Marketplace.

In addition to training, 50 businesswomen with active stores on Amazon.com.br will be selected for group mentoring sessions, led by Amazon and RME experts. Among them, 20 businesses that meet the program criteria will receive financial support, with 17 participants receiving R$500 each, while 1st, 2nd, and 3rd places will be awarded R$10 thousand, R$6 thousand, and R$3 thousand, respectively, to invest in their businesses, as well as post-project mentorship, with the aim of providing continuous support for business development.

Decola Garota seeks to boost access to the digital market and strengthen the financial autonomy of the participants. ‘We want every woman to see e-commerce as a real growth opportunity. In each edition, the program has proven to be a gateway for them to scale their businesses and increase sales,’ says Ana Fontes, founder of RME.

Who can participate?
The program is aimed at women from all over Brazil, with formalized businesses (CNPJ), who work with physical products that are not for immediate consumption and do not yet sell or have a recent account on Amazon.com.br. The businesses must have the potential for scale sales and focus on expansion through the marketplace. Candidates from different regions of Brazil will be prioritized, representing all states.

Program stages:

• Online training for 150 women
• Group mentoring for 50 businesses with active stores
• Financial support for 20 entrepreneurs
• Post-project mentoring for the 20 selected

Amazon and RME reinforce, with this new edition, the commitment to strengthening female entrepreneurship, promoting access to the digital market, income generation, and economic inclusion.

Decola Garota 

Registrations: July 21 to August 18, 2025

Where to register: Link