Amazon, the e-commerce giant, announced the departure of its top executive in Brazil, Daniel Mazini, who has been the Country Manager since 2019. The decision comes amid a global restructuring of the company, aiming to reduce costs and increase operational efficiency.
Mazini, who led Amazon’s operations in the country, will be replaced by Ricardo Garrido, the current Retail Director of the company in Mexico. The transition will take place over the coming weeks, with Garrido assuming the role starting in May.
Under Mazini’s leadership, Amazon significantly expanded its presence in the Brazilian market, introducing new services like Amazon Prime and Amazon Music, as well as expanding its product catalog and partnerships with local sellers. However, the company faces increasing competition from national players like Magazine Luiza, Americanas, and Mercado Livre.
Mazini’s departure comes at a challenging time for Amazon, which globally announced the dismissal of over 18 thousand employees earlier this year as part of a restructuring plan to adapt to post-pandemic economic changes. In Brazil, the company also made cuts to its workforce, although official numbers have not been disclosed.
In an internal statement, Amazon thanked Mazini for his contribution and leadership in recent years, highlighting the company’s achievements in the Brazilian market. The company also reaffirmed its commitment to the country, emphasizing the growth potential of e-commerce in the region.
The arrival of Ricardo Garrido as the new leader of Amazon in Brazil signals the company’s intention to continue investing in the local market, taking advantage of the executive’s experience in operations in Latin America. Garrido will have the challenge of leading the company in a scenario of increased competitiveness and accelerated digital transformation, seeking to strengthen Amazon’s position as one of the main players in e-commerce in the country.
With the ongoing leadership transition and global restructuring, Amazon reinforces its strategy to adapt to market changes, aiming to maintain its sustainable growth and offer the best experience to its customers and partners in Brazil and worldwide.
