All Set, a communication agency specialized in setting up and managing outsourced in-house teams for large companies, has won the competition against PepsiCo, from the beverages and food sector, owner of brands like Pepsi, Lay’s, Ruffles, Doritos, Cheetos, Quaker, Kero Coco, among others, and will take care of the growth strategies of online channels focused on the B2B audience such as, for example, bars, restaurants, and markets.
The arrival of the account is part of the consolidation process of All Set as a Growth Marketing agency and consequent multidisciplinary performance in loyalty and new consumer acquisition strategies. In November 2023, the company inaugurated its media area and brought in Henrique Russowsky as a partner, a professional with experience at Google, Pinterest, as well as being the founder of Jüssi.
According to Russowsky, the first step will focus on building a “creative inventory” of pieces that will be used on the e-commerce platforms Bees and Meu Negócio. The goal will be to generate more sales in these spaces through various promotions and activation actions.
“Serving a giant in the food sector like PepsiCo is a major milestone for All Set, solidifying its presence in the growth market, strategically collaborating with a client with iconic products loved by Brazilian consumers,” highlights Russowsky.
