Alelo, a company specializing in benefits, corporate expense management, and incentives, a market leader, is joining Lucy, an artificial intelligence marketing automation platform, to announce a strategic partnership. It involves offering a digital marketing platform specially developed for SMEs from all sectors in the country. The collaboration aims to democratize access to digital marketing by providing a tool that simplifies and automates the creation of marketing campaigns and materials. As a result, small businesses will be able to attract more customers and generate more sales, even without in-depth knowledge of advertising.
Through this initiative, entrepreneurs or administrators can easily develop high-performance marketing strategies and create digital communication materials to support this promotion, such as posts, ads, websites, menus, among other content. The expectation is to boost the businesses of Alelo’s customers, which currently has over 150 thousand company clients and 1 million commercial establishments.
“The platform will allow businesses of all sizes, especially small and medium ones, to manage and be autonomous in marketing, strengthening their digital presence and attracting customers with effective strategies. And like any service offered by Alelo, it is easily accessible, without bureaucracy, and very practical, aiming to simplify the entrepreneur’s life,” highlights Marcio Alencar, interim CEO and director of Business, Marketing, and Digital Strategy at Alelo.
There are no technical requirements or complex barriers for use – users just need to be interested in using the tool’s solutions to expand their business. Commercial establishments that have a relationship with Alelo are entitled to special plans, making access to resources even easier.
“With Lucy, companies can easily create websites, social media posts, online ads, and email marketing campaigns. The platform offers features like AI support for content generation, ready-made templates, and automated campaigns, enabling anyone to create professional marketing materials. Companies using Lucy report an average increase of 20% in online traffic and 15% in sales,” highlights Alberto Weisser, CEO of Lucy.
The expectation is to drive the market, ensuring that more companies can adopt these solutions to scale their businesses.
