A AIM Conversion Experts, a company specialized in conversion optimization for online commerce platforms, announced that its advanced strategies can generate an increase of R$ 1 billion in its clients’ annual revenue. The company, serving major players like Magazine Luiza, UOL, and Netshoes, uses a combination of data, design, and technology to turn experimentation into profit.
Founded by Eduardo Marconi and Francesco Weiss, in partnership with technology investor Ronaldo Heilberg, AIM Conversion already projects a revenue of R$ 4 million for 2024, with expectations to triple that value in 2025. The company, operating for six months under the name AIM Conversion Experts, is the result of the merger of two industry leaders with over a decade of experience.
AIM Conversion stands out for its unique method of experimentation application, which is based on analyzing what is not working on e-commerce platforms and mapping consumer behavior. “Our differentiator is acting as a business hub, interpreting data and selecting those we consider ideal for measuring what we can correct and adapt to optimize the platform’s sales,” explains Eduardo Marconi, a partner at AIM.
Marconi, who started his career as a web designer in the United Kingdom, emphasizes that the company operates with a lean yet highly specialized team. “We don’t need many collaborators, but rather those who do what almost no one does – and can scale that.”
Francesco Weiss, co-founder of AIM, highlights the combination of art and science in the company’s approach. “We have super experts who take technology and data and give them shape with a good mix of art and science, seasoned with strategy that only exists because there was a very faithful measurement of what would make sense to apply, remove, adapt or invest in the interface”, affirms Weiss.
AIM uses a library of over 3,000 experiments carried out on various brands, such as XP Investments, RD, Johnson & Johnson, and Grupo Soma, to identify patterns and optimize user experience. “We produce and simulate various different experiences and identify which one has the most engagement, conversion, and results. And that is the one that will be implemented”, adds Weiss.
Weiss explains that “experimentation” is an evolution of CRO (Conversion Rate Optimization), covering behavior research, experimentation programs, and customization of products, content, and design. “It’s a maze of possibilities, but we manage to find a pattern in the chaos, which gives us ammunition to create viable paths,” he states.
For Weiss, the art of personalizing the customer experience is crucial. “Artificial intelligence algorithms do help increase our effectiveness, but talking to the consumer and understanding the right way to present it in a way that converts into sales, that’s a different story. It’s not instinct, it’s not guesswork, but art in the sense of being a highly customized work, a tailoring shop capable of providing enormous revenues,” he explains.
With its innovative approach and focus on conversion optimization, AIM Conversion Experts are ready to continue revolutionizing the e-commerce sector, helping companies maximize their revenues and enhance the consumer experience.
