The quick purchase, a startup focused on e-commerce, developed a customized artificial intelligence solution for Inciclo — a reference brand in sustainable intimate health products — and achieved expressive results: 19.7% of abandoned carts were recovered, and 52.3% of users who interacted with the assistant returned to the site.
The protagonist of the strategy is Moon, the seller was created by the quick purchase especially for Inciclo. Acting via WhatsApp, Lua offers an empathetic and informative service, helping consumers with doubts about menstrual collectors and other intimate products — items that, although expanding in the market, still face resistance due to ignorance or insecurity.
“Although the menstrual collectors and discs market is growing a lot, it is still taboo for many women. There is a lot of curiosity, but also many doubts: will it really work? all this with sensitivity and knowledge of the cause”, says Konrad Doern, Head of Revenue of Quick Buy.
According to Doern, the creation of Lua was the result of a joint work between the teams of the two companies. The assistant contacts customers who have abandoned the cart, introduces themselves and offers help in a proactive and personalized way. The impact goes beyond conversion: AI strengthens the relationship with the brand and improves the experience of those who are making the first purchase.
In addition to the recovery rate of 19.7%, 46% of recovered sales happened without the need to apply discounts, which contributed to the preservation of the company’s margins. The initiative also stood out for its high power of re-engagement: 32% of users who gave up the purchase interacted with AI after the abandonment, and, among these, 52.3% returned to the site to continue the purchase.
“It was really a success, with a lot of rich conversations between Lua and the customers. In addition to the financial results, we were able to offer a much better and safer experience for those who were taking the first step with the brand”, completes Doern.
