AI in e-commerce: 5 tips to sell more in the final stretch of Valentine’s Day

During Valentine’s Day week, celebrated on June 12th, the Brazilian e-commerce is expected to reach one of its peak sales of the year. In 2024, according to Ebit Nielsen, there were R$ 6.5 billion in sales, with a 12% growth compared to 2023. For small retailers still looking to take advantage of the final stretch of the date in 2025, artificial intelligence resources can help accelerate promotions, automate tasks, and improve the shopping experience, even with limited time available.

Lucas Bacic, CEO of Loja Integrada, one of the largest e-commerce platforms in Brazil, shows five practical ways to use artificial intelligence to optimize sales on seasonal dates like Valentine’s Day.

1. Create customized campaigns quicklyArtificial intelligence allows generating promotional texts, product titles, and optimized descriptions with just a few commands. This helps the retailer put together last-minute campaigns more quickly and cohesively, adapting the tone to the audience’s profile.
2. Suggest products based on buying behaviorAI platforms can suggest which products have the highest conversion potential based on browsing history, previous purchases, and seasonal dates. This allows for more strategic and personalized digital shop windows, even without a specialized marketing team.
3. Automate operational tasks to save timeAccording to Bacic, many retailers still accumulate functions and waste time with activities that could be delegated to technology. AI can take on routines such as price adjustments, coupon creation, inventory management, and customer communication. This frees up the entrepreneur to focus on strategic decisions and customer relationships. At Loja Integrada, for example, Komea, a network of intelligent AI agents launched at the beginning of June still in the testing phase, has functionalities that help with operations in a simple way integrated into the day-to-day life of the retailer.
4. Use data to make quick decisionsTools with artificial intelligence also assist in reading real-time data. They allow understanding of sales performance, correcting strategy flaws, and highlighting products with a higher chance of conversion without relying solely on intuition.
5. Enhance customer experience with smart interactionsAI-powered automated customer service, such as quick responses to common questions, reduce cart abandonment and improve the perception of store agility. During holidays, when decision-making is usually more immediate, this can make a difference in the final result.

Artificial intelligence, according to Bacic, should not be seen as a one-time resource but as a strategic ally throughout the entire commercial calendar.

“It’s not just about Valentine’s Day. AI can be an ally on all dates that traditionally drive e-commerce, like Father’s Day, Children’s Day, and Christmas that are yet to come in 2025. Those who learn to apply technology clearly and purposefully are ahead not only in a campaign but throughout the store’s growth journey,” says Lucas Bacic, CEO of Loja Integrada.