The Cuco Agency, recognized for acting as an experiential marketing lab, will have Latam and Americas service in 2024. The news comes with the arrival of a new Cuco operation in New York (United States), anticipating the celebrations of 10 years of agency activity in the market.
For the co-founder and CEO of Cuco Agency, Luan Teixeira, this move consolidates the company’s positioning in events. “Operating with an office in the United States was an expansion goal of ours. Today, we are taking an important step in realizing our strategic development planning. We believe that this bridge between São Paulo and New York will bring many innovations and trends to our market,” explains the executive, who is an event producer out of passion and a bachelor in International Relations by education – studied at ESPM (Superior School of Advertising and Marketing). In the United States, Teixeira also completed a program in entrepreneurship and innovation this year at the Stanford University Graduate School of Business (Stanford Ignite).
For him, this new branch of Cuco in New York reflects the maturity achieved in this journey, forming a service with independent operations, but also providing consistency to the agency’s clients always in an agile and accessible way. Just from 2022 to 2023, Cuco recorded a growth of 20%.
Founded in October 2015, Cuco was created to be an agency that produces experiences with its own events, activations, and content. Over nearly a decade, the agency has pioneered strategic and innovative cases, such as the Nike Well Collective launch, ISDIN pop-up store in Parque Ibirapuera, Terra clients’ space at the São Paulo Parade, Casa Desinchá, The Connected Words, UBS events, Sephora House, Sephora Halloween, among others. Brands served by Cuco include Red Bull, Terra, Coca-Cola, HBO, C6Bank, Natura, E!, Kimberly-Clark, Sky, totaling a portfolio of over 100 clients served in recent years.
In this sense, Cuco’s deliveries involve process automation and are spread across different fronts, such as activations, celebrations, lectures, awards, fairs, roadshows, cultural events, and tax incentives. According to Dennis Vianáz, co-founder of Cuco and product and curation head, the company’s DNA is to co-create memorable, innovative, and immersive strategies with clients. “We are ready to bring solutions that add value to businesses, regardless of the format, whether corporate, proprietary, or even brand activations at major events and fairs. Each action is designed according to the client’s needs,” Vianáz emphasizes.
“Our day-to-day contemplates the idealization and execution of corporate projects ranging from traditional to the most creative, as well as sponsorship acquisition through incentive laws. I usually say that we serve our clients in a personalized way with our core business, which is to deliver events, internal and external, regardless of location or size, always trying to maximize the impact of actions,” says the co-founder and head of product and curation, who asserts that creative economy is one of Cuco’s commitments.
The new office is located at 18 West – 18th St New York, NY | 10011, USA. In São Paulo, the office is located at Rua Butantã, nº 194, 6th floor – Pinheiros.
