A AD Lifestyle, traditional carioca brand founded in 1984, found in Generative Artificial Intelligence a strategic differential to enhance customer experience and optimize their results. The brand partnered with ShopNext.AI, a startup specialized in e-commerce innovation, and implemented a set of AI-based solutions to make their interactions smarter and more personalized, optimizing their online sales results.
Just six months after implementation, the retailer’s numbers already show a significant impact: a 12% growth in sales, 25% increase in average ticket, and a 70% reduction in support channel volume. Furthermore, 98% of customer inquiries are now resolved directly by AI, without the need for human intervention.
With advanced natural language processing technology and context analysis, the Wizard system, created by ShopNext.AI, now allows consumers to perform more intuitive searches on the AD Lifestyle website, receive precise recommendations, and obtain instant answers about products, orders, and exchange policies. In the Genius solution, AI acts as a virtual assistant, simulating the experience of a physical store seller, interacting in real-time, and assisting customers in the purchasing journey. The solution has been integrated not only into the AD Lifestyle website but also into the brand’s WhatsApp, through Genius via WhatsApp, where it is used to recover abandoned carts and launch targeted promotional campaigns.
According to Pedro Duarte, CEO of ShopNext.AI, the use of Generative Artificial Intelligence in digital retail is just beginning but already shows its transformative potential. “The online consumer is becoming increasingly demanding, seeking quick, fluid, and personalized experiences. Our technology allows brands like AD Lifestyle to deliver faster and more efficient service, reducing friction in the purchasing process and increasing conversion,” explains the executive.
The adoption of Generative Artificial Intelligence is becoming an irreversible trend in digital retail, and the results obtained by AD Lifestyle reinforce the potential of this technology to drive growth, efficiency, and loyalty in the sector.
According to Carlos Filipe Gomes, CEO of AD Lifestyle, innovation has brought not only operational gains but also strengthened the bond with customers. “We can provide a much more intuitive and personalized experience. AI helps us better understand the preferences of consumers and offer exactly what they are looking for, in a simple and effective way,” affirms the executive.
