A AD Lifestyle, a traditional Rio-based brand founded in 1984, found a strategic differential in Generative Artificial Intelligence to enhance customer experience and optimize their results. The brand partnered with ShopNext.AI, a startup specialized in e-commerce innovation, and implemented a set of AI-based solutions to make their interactions smarter and more personalized, optimizing online sales results.
Just six months after implementation, the retailer’s numbers already show a significant impact: a 12% sales growth, a 25% increase in average ticket, and a 70% reduction in support channel volume. In addition, 98% of customer inquiries are now being resolved directly by AI, without the need for human intervention.
With advanced natural language processing technology and contextual analysis, the Wizard system, created by ShopNext.AI, now allows consumers to make more intuitive searches on the AD Lifestyle website, receive precise recommendations, and get instant answers about products, orders, and return policies. In the Genius solution, AI acts as a virtual assistant, simulating the experience of a physical store salesperson, interacting in real-time, and assisting customers in their purchasing journey. The solution has been integrated not only into the AD Lifestyle website but also into the brand’s WhatsApp, through Genius via WhatsApp, where it is used to recover abandoned carts and send targeted promotional campaigns.
According to Pedro Duarte, CEO of ShopNext.AI, the use of Generative Artificial Intelligence in digital retail is just beginning, but already demonstrates its transformative potential. “The online consumer is becoming increasingly demanding, seeking fast, seamless, and personalized experiences. Our technology allows brands like AD Lifestyle to deliver a more agile and efficient service, reducing friction in the purchasing process and increasing conversion,” explains the executive.
According to Carlos Filipe Gomes, CEO of AD Lifestyle, innovation has brought not only operational gains but also reinforced the bond with customers. “We can provide a much more intuitive and personalized experience. AI helps us better understand the preferences of consumers and offer exactly what they are looking for, in a simple and effective way,” affirms the executive.
