A Torra, reference in the fast fashion market, has just announced an unprecedented result in its e-commerce: a 100% increase in conversion rate. This achievement was made possible thanks to a strategic partnership with the e-Plus agency, the platform deco.cx, and SEO consulting with the agency liveSEO.
A complete digital transformation
Under the leadership of the e-Plus agency, Torra began a complete digital transformation journey. The agency, with its expertise in e-commerce, was responsible for defining the strategy, choosing the most suitable tools, and overseeing the entire implementation process.
The choice of the headless platform deco.cx was crucial to achieving the desired results. The flexibility and customization offered by the platform allowed the retailer to create a unique and highly personalized shopping experience for its customers. The e-Plus team, in turn, was responsible for implementing the platform, developing custom functionalities, and integrating it with other company systems.
SEO optimization to boost growth
To ensure that Torra was found by consumers on major search engines, SEO consultancy with liveSEO agency sprung into action. By implementing structured data, keyword optimization, and other SEO techniques, liveSEO contributed to enhancing the brand’s online visibility and increasing organic traffic.
Expressive results and a promising future
The partnership yielded significant results: in just 45 days, the e-commerce conversion rate more than doubled. Additionally, sales grew significantly, demonstrating the success of the new strategy.
“This partnership was a milestone for Torra,” says Thiago Pereira, Director of Digital Experience at the company. “The combination of e-Plus’ expertise, deco.cx’s technology, and liveSEO’s SEO optimization allowed us to achieve results that exceeded our expectations.”
With the new platform, the store is ready to face market challenges and continue to grow. The company plans to leverage deco.cx’s advanced features to create even more personalized and innovative shopping experiences.
The partnership between Torra, e-Plus, deco.cx, and liveSEO is an example of how digital transformation can drive a company’s growth. By combining technology, strategy, and creativity, the companies were able to achieve significant results and build a promising future.
