Delend, a Brazilian fintech company that works on the credit journey for Small and Medium Enterprises (SMEs), presents its new Financial Assistant, a Generative Artificial Intelligence tool that promises to revolutionize the financial management of SMEs. The solution, initially focuses on replacing traditional bank slips by the initiation of payments via Pix, while using Open Finance to automate cash flow management, credit score and receivables administration. The company decided not to develop a specific mobile application and bet all the chips on WhatsApp, since practically every Brazilian, whether individual or legal, uses the application.
A solution to the financial challenge of SMEs
The Brazilian SME market faces a critical problem: only 29% of the credit demand of these companies is met by financial institutions. This results in the credit gap estimated at R$2.5 trillion, amount that represents 71% of the credit needed and not provided. The mismatch limits the growth and sustainability of SMEs, which are responsible for 27% of GDP and employ 55% of the country's formal workforce.
Delend aims to directly address this problem by offering an innovative alternative based on Artificial Intelligence (AI) and Open Finance. By simplifying access to credit and automating financial processes, the Financial Assistant enables SMEs to overcome traditional barriers, improve cash flow and accelerate their expansion.
Real-time intelligence for strategic decisions
Delend's solution not only eliminates the complexity of tickets that saw duplicates in the forward sale with many manual processes, but also uses real-time data to provide personalized insights. “Our Financial Assistant is more than a solution; it is a partner based on AI agents that helps SMEs make quick and accurate DECISIONS”, explains Fernando Wosniak Steler, Delend's CEO. “Based on AI agents and data tools, the Financial Assistant makes it simple what gives a lot of work to those who sell on time, how to get your customer's Open Finance consent, do credit analysis, issue the charges and send the right away, send the right away to send the right away, send the right away to send the right away, send the right away the right away to send the right away to send the right back the right away.
Innovation aligned with market growth
With the integration of Artificial Intelligence and Open Finance, the Financial Assistant identifies opportunities to reduce costs, optimize operations and facilitate access to credit. This approach addresses a significant market gap, while transforming the way SMEs interact with traditional financial services such as duplicate discounting.
By launching the solution, Delend reinforces its commitment to boosting the growth of SMEs and, at the same time, contributing to the reduction of the credit gap, representing one of the greatest opportunities for innovation in the Brazilian financial sector.
Initially, the product is being launched by Delend in the customer base of Rede OK, a company acquired by Delend in 2023, but there are already other launches scheduled in partnerships such as the system white label.
A step ahead in the financial market
With a track record of more than R$32 billion in managed receivables and solutions that simplify the lives of tens of thousands of SMEs, Delend leads the digital transformation of the financial sector.The new Financial Assistant positions itself as the centerpiece of the strategy of bringing automation, efficiency and intelligence to the heart of SME financial operations.
The launch marks another step in Delend's mission to empower small and medium-sized entrepreneurs, helping them overcome historical challenges and explore their full potential in the Brazilian market.

