A Simple Account, Brazil's leading corporate expense management platform, ends the year with plenty of reasons to celebrate. Throughout 2024, SMEs connected to the fintech achieved significant efficiency in their daily operations. The time saved by financial teams using the platform to manage their expenses was estimated at over 369,000 hours annually, which corresponds to approximately 180 working days and an annual savings impact of R$38 million. “These tangible gains reflect our goal of simplifying financial processes, generating more efficiency and allowing company employees to focus on more strategic and less operational activities,” emphasizes Rodrigo Tognini, CEO of Conta Simples.
To generate such an impact, throughout 2024, the fintech scaled its product, evolving from a banking core focused on corporate cards to offering complete expense management. Today, 95% of its more than 38,000 clients are already engaged with at least one offered functionality, and 70% use two or more features every month, aimed at organizing, controlling, or monitoring their expenses.
Among the main uses of these cards by SMEs, expenses with advertisements, software, and corporate travel stand out, which shows the diversification in the needs of the companies served. The control of these expenses was also better structured, with expense type (MCC or Código de Categoria do Comerciante) and spending limit (budget) as the most used functions by companies.
Furthermore, the monitoring of this expense journey also evolved, with over 100,000 notes attached by more than 700 companies. Only one of the fintech's clients attached over 18,000 invoices during the year. This trust from SMEs in the platform resulted in reaching the historic mark of R$50 billion transacted via cards, PIX, TEDs, boletos (payment slips), or credit over its five years of existence.
“The numbers show how Conta Simples has been successful in simplifying the routine of SMEs in Brazil, helping to transform management, control, and visibility challenges into opportunities for financial efficiency, in addition to bringing more financial autonomy to teams,” comments Tognini.
Focus on innovation, new products, and people
The year 2024 was also marked by evolutions that reaffirmed Conta Simples' purpose of contributing to Brazilian companies, bringing more simplicity, less bureaucracy, and transforming the relationship of SMEs and startups with financial institutions.
An example is the announcement of the expansion of the B2B credit offering, driven by the Direct Credit Society (SCD) license granted by the Central Bank at the end of 2023. The initiative emerged to support startups and SMEs in managing cash flow, working capital, and growth plans. In the same month, Conta Simples launched new models of flexible credit cards, adapted to the specific needs of each business. “In 2024, we saw our credit card portfolio grow 6 times more compared to 2023,” comments Tognini.
One of the recent launches that helped move the business forward was “Buy Now, Pay Later” (BNPL), a solution that helped the fintech offer more advantageous payment conditions, creating the same experience as a credit card, but with the option for companies to use the received limit in transactions with PIX, TED, and boletos.
Behind these innovations is an expanding team, which added 112 new employees in 2024 and ended the year with 261 people. To reinforce this entire structure, sustain expansion, and enhance market presence, Conta Simples brought in Daniel Moreira (ex-Itaú Unibanco and Arco Educação), who joined to assume the position of New Business Director, and Conrado Tourinho as its new CMO (ex-Gympass, Coca-Cola, and Netflix).
“Our success was only possible thanks to the strength of our team. The arrival of talent provided us not only with the expertise of leaders with years of market experience but also new momentum for our challenges along with those who are just starting in the job market,” reveals Tognini.
International recognition
Conta Simples was also recognized as one of the 100 most promising fintechs in the world by CB Insights, in the “Expense Management” category, being one of only two Brazilian companies on the list.
Furthermore, the investment of over R$200 million received in January positioned the company on the list of the five largest investments in fintechs of the year, according to the “Investment & M&A: Fintechs 2024 Report”, and it was just the beginning of a year full of achievements and advancements that consolidated its position as a benchmark in the corporate expense management market.
For Tognini, the 2024 results reaffirm that Conta Simples is on the right track: growing sustainably, generating value for its clients and employees, and consolidating itself as a reference in the expense management segment. “The goals for 2025 are ambitious, but the learning and achievements of 2024 make it clear that we are prepared to continue transforming and simplifying the way companies manage their finances,” he concludes.
