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Stablecoins on the rise: 5 sectors that will lead payment innovation in 2025

The stablecoins they have been consolidated as an economical, transparent and agile alternative to simplify payments and mitigate volatility risks in various sectors.The recent study by Bitso Business, has “Stablecoins ecosystem in Latin America: a guide for global business leaders”, developed by PCMI, highlights how stablecoins are becoming preferred methods for global transfers of value. By eliminating intermediaries, they reduce costs and accelerate transactions.

The use of stablecoins it has advanced significantly, reaching a market capitalization of US$ 168 billion in October 2024 and moving trillions of dollars annually.Total supply has exceeded US$ 150 billion in 2024, and the outlook for 2025 indicates that these currencies will continue to enhance functions traditionally attributed to money, such as payments in strategic sectors:

  1. International shipments: the World Bank estimates that remittance flow reached US$ 685 billion in 2024, with Latin America representing a significant share of this amount.However, high costs and delays due to multiple intermediaries are still challenges for financial companies and users stablecoins they eliminate these barriers, making international transactions more economical and agile.
  2. Games and digital entertainment: the gaming industry continues to expand rapidly, with a projected US$ 321 billion by 2026, according to a report by PwC¹ stablecoins they can drive this growth by addressing payment fragmentation and incompatibility issues across games, platforms and vendors, ensuring fast and transparent transactions integrated into global ecosystems.
  3. Import and export: sectors dependent on global supplier networks face challenges such as fragmented regulations and complexity in payments stablecoins they emerge as an efficient solution, offering 24/7 availability, instant and secure transactions, as well as reducing fraud and increasing the efficiency of supply chains.
  4. Companies expanding to Latin America: the Latin American cross-border B2B market, valued at US$ 600 billion, could reach US$ 1.37 trillion by 2030. However, companies entering the region need to deal with challenges such as currency volatility, restricted access to banking systems, lack of liquidity and complex regulations. To help in this process, they are using stablecoin-based solutions on platforms such as Bitso Business to have access to the Latin American market in a regulated manner and with connection to local payment systems.
  5. Global payroll: the globalization of the labor market, intensified by the pandemic, has expanded opportunities for professionals to work remotely. However, paying these employees without a local financial institution or connection to payment systems is a challenge stablecoins they facilitate this process by offering lower fees, more security and financial inclusion, eliminating geographical barriers.

Different sectors are realizing the potential of stablecoins to make international payments faster, safer and more economical.The adoption of these currencies offers competitive advantages, especially in markets that require high efficiency and transparency.

¹ https://www.pwc.com/gx/en/issues/business-model-reinvention/outlook/insights-and-perspectives.html

Gabriele Zuliani
Gabriele Zuliani
Gabriele Zuliani is Director of Bitso Business.
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