Invisible profit: why digital security has become the new edge of companies

There are times when digital security is no longer just technology and becomes a diagnosis of the country. Brazil lives with billionaire losses while continuing to invest much less than economies with similar risks. A recent report from Febraban shows that scams and bank fraud have generated R$ 10.1 billion losses in 2024, including R$ 2.7 billion related to attacks and fraud via Pix. These numbers tell part of the story: the door is not locked.

MarketsandMarkets points out that the global cybersecurity market is expected to nearly double in a few years.Fortunity Business Insights projects even greater growth, driven by cloud, financial digitization and AI at scale. Security is no longer cost.

In Latin America, pressure is intensifying. Studies by Mordor Intelligence show a significant increase in attacks, professionalization of digital crime and expansion of the risk surface.Predict, detect and respond is no longer an option.It has become a central element of competitiveness.

There is also one aspect rarely said clearly: to profit more, it is not enough to sell more lose less. Lose less for fraud. Lose less for avoidable disruptions.Lose less for leaks that cost millions.Lose less for emergency operations that drain time and cash. Companies that reduce losses increase margin before they even grow in revenue.

Within this context, a Acure Cyber Intelligence with nearly 600 recurring customers, it operates on a scale comparable to about one-third of the largest company in the industry in the world, Recorded Future, recently acquired by Mastercard for 2.65 billion dollars.This parallel scales not one achievement, but the actual space for regional companies with technical depth and operational consistency.

The INCC report estimates that data breaches and digital attacks already impact the equivalent of 18% of Brazilian GDP. added to the billionaire losses recorded by Febraban, the scenario reinforces a clear imbalance between risk and investment. This gap accelerated the search for intelligence capable of anticipating movements before they become incidents. Intelligence is not just collection. It is reading. It is turning scattered signals into decisions that protect reputation, time and cash.

Regulatory pressures rise. Boards require predictability. Audits charge real exposure reduction. Budgets now consider the financial impact of avoided losses. The market now values proven maturity, consistent methodologies and a solid delivery history.

Apura grows because it acts on exactly this point: reducing losses, anticipating risks, increasing visibility and strengthening the operational continuity of hundreds of companies. Security is not just protection.

In the end, cybersecurity is a way of reading reality, naked and raw. A reading of what has not yet happened, but has already begun. And the ability to see before defines who reacts and who really protects, preserves and grows.

Sources:

1. Febraban Report © Losses from fraud and scams (R$ 10.1 billion total; R$ 2.7 billion via Pix) https://www.poder360.com.br/poder-economia/golpes-causaram-prejuizo-de-r-101-bi-em-2024-diz-febraban/ https://www.abranet.org.br/publicacoes/noticias/5455
2. INCC 18% of GDP https://inforchannel.com.br/2024/12/05/violacoes-de-dados-geram-perda-de-18-no-pib-nacional-aponta-incc/
3. MarketsandMarkets https://www.marketsandmarkets.com/Market-Reports/cyber-security-market-505.html
4. Fortune Business Insights https://www.fortunebusinessinsights.com/industry-reports/cyber-security-market-101165
5. Grand View Research (Brazil) https://www.grandviewresearch.com/horizon/outlook/cyber-security-market/brazil
6. Mordor Intelligence (Latin America) https://www.mordorintelligence.com/industry-reports/latin-america-cyber-security-market
7. MarketsandMarkets (Fraud Detection and Prevention) https://www.marketsandmarkets.com/PressReleases/fraud-detection-prevention.asp