Back to school should move R$ 53 billion and drives shares in stationery retail

The back-to-school period continues to boost stationery retail throughout the country, with promotional actions that seek to attract consumers and move the sector. A study by the Brazilian Association of Office and School Goods Industry (ABFIA) estimates that spending on school supplies should exceed R$ 53 billion in 2026, with growth between 3% and 6% compared to the previous year. 

BRW Supplies runs a national campaign that distributes R$ 50 thousand in prizes to consumers who purchase products of the brand.Each R$ 50 in purchases of BRW products in a single tax coupon, the consumer can win a lucky number when registering on the official website of the promotion: www.voltaasaulasbrw.com.br. The first two draws have already been held, and the next one takes place on February 19.

In all, the campaign includes 15 awards, including Nintendo Switch, Smart TV 50”, bicycle, iPhone 16 and PlayStation 5, as well as JBL speakers, Xiaomi smartwatch and a travel package to Beto Carrero World for the winner and his family.

“A back to school is a strategic period for the sector, and our goal is to transform the moment of purchase into a positive and rewarding experience, celebrating the beginning of a new school cycle with creativity and good surprises”, says Franciele Bayer, Marketing and Communication Manager at BRW Suprimentos.

Launches in 2025 

In addition to the 256 launches in 2025, including new Dipedu brand toys, the company expanded its operations with the launch of the BRW Club, a loyalty program aimed at commercial partners. Currently, BRW has more than 2 thousand items in its portfolio, distributed in about 20 thousand points of sale, in five countries in South America. 

The BRW Back to School promotion is valid until February 15, 2026. The full regulations and other information are available at www.voltaasaulasbrw.com.br