CHICOOH+ starts working in Retail Media with the creation of RX Experience, a new area to work in the service of advertising agencies

CHICOOH+, media trading desk OOH and DOOH, announced the creation of RX Experience, a new company focused on Retail Media and branding activation, which seeks to integrate data, technology and creativity. Focusing on advertising agencies, RX Experience emerges as a complete solution, ready to meet the demands of the advertising market in all regions of Brazil. The new area will be directed by Rogerio Barreto, a retail specialist and with passages by major companies in the sector.

With more than two decades of experience in retail, Rogerio Barreto, director of operations of RX Experience, reinforces the potential of this new segment.“Retail Media as a concept is a very broad area, it is an ecosystem with a series of particularities, specific areas and a lot of data analysis. We will consolidate brand activations at the point of sale and offer advertising agencies a range of possibilities for brands to have contact with the direct public” in Carrefour, where he led the national visual merchandising area and helped implement strategies that align branding and performance in physical retail.

Retail Media is recognized for its ability to combine primary data with personalization, offering an approach focused on the journey of those who consume it. According to the study “Latin America Retail Media Advertising Trends 2023” published by e-Marketer, Latin America is surpassing US$ 1 billion in investments with retail media ads.This data is related to 2021, and the expectation is that it will reach $ 1.66 billion by the end of 2025. According to Barreto, the differential of RX is in the complete integration of the brand experience: “A will be the activation arm the RX agencies.

Chico Preto, CEO of CHICOOH+, emphasizes the importance of this initiative: “We are building solutions that value the role of agencies in the creative and execution process.Our focus is to offer innovation and security so that campaigns happen anywhere in Brazil”.

With RX Experience, CHICOOH+ reaffirms its commitment to the advertising market, expanding the possibilities of Retail Media and brand activation throughout Brazil.Whether in physical or digital retail, RX Experience is ready to transform the point of sale into an engagement platform.